A fenntarthatóság tétova szószólói
Mit és hogyan kommunikálnak az üzleti iskolák a fenntarthatósággal kapcsolatban?
DOI:
https://doi.org/10.14267/VEZTUD.2023.07-08.05Kulcsszavak:
fenntartható üzleti képzés, fenntarthatóság és oktatás, a felsőoktatás jövője, kevert módszertani szövegelemzésAbsztrakt
A jelenlegi és jövőbeli gazdasági vezetők lehetnek az egyik legfontosabb szereplői a fenntartható gazdaság és társadalom felé való átmenet elindításának és irányításának. A felsőoktatási intézmények, különösen az üzleti képzéssel foglalkozó intézmények feladata, hogy felkészítsék őket erre a szerepre. A szerzők írásukban a nemzetközi TOP100 üzleti képzőhely (business school) külső online kommunikációjának vizsgálatán keresztül térképezik fel, hogy az üzleti iskolák hogyan keretezik a fenntarthatóság kérdését a valószínű és lehetséges jövővel kapcsolatban. Eredményeik tükrében az látszik, hogy ezen intézmények közel fele nem foglalkozik a fenntarthatósággal az oktatással kapcsolatos online kommunikációjában, míg a másik fele szinte kizárólag annak gazdasági dimenzióját hangsúlyozza. Kevés bizonyítékot találtak arra, hogy az üzleti képzőhelyek megpróbálnának eltérni a status quo-tól, inkább az látszik az eredményekből, hogy továbbra is a neoliberális világképet erősítik, és a fenntarthatóság csak azon aspektusait építik be, amelyek összeegyeztethetők ezzel a szemlélettel.
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