Vol. 56 No. 1 (2025)

Studies and Articles

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  Examining expected and actual employee competences in the public and private sectors

  Katinka Bajkai-Tóth, Judit Garamvölgyi, Ildikó Rudnák

  2-13

  • PDF (Magyar)
• 

  Why America(n football)? Reasons for picking a favourite team among Hungarian NFL fans in the light of identification

  Attila Kajos

  14-25

  • PDF (Magyar)
• 

  Examining the consumer attitudes of Generation Z in dark tourism based on involuntary eye movement

  Boglárka Ágnes Mészáros, Péter Németh, János Csapó

  26-40

  • PDF (Magyar)
• 

  The sensory impact of coffee in social media marketing

  Bianka Szommer, Krisztina Bence Kiss, Viktória Szente

  41-51

  • PDF (Magyar)
• 

  Action learning as a methodological response to the challenges of higher education in business

  Ildikó Dén-Nagy, Gábor Király

  52-64

  • PDF (Magyar)