A magyar gazdasági felsőoktatás „boldogság térképe”





happiness, Buddhist economics, economic higher education, GDP, GNH of Business


GDP has come under significant criticism in recent years. Among the indicators developed to replace it, Gross National Happiness (GNH ) has become a focus within the literature due to its complex approach and unique way of thinking. In our study, we present the logic and calculation method of the original (GNH of Business) questionnaire survey, exploring the views of staff and managers in higher education in economics. All faculties/institutes of business education in all domestic higher education institutions were included in our quantitative research. The results of 239 employee and 14 manager questionnaires show that the happiness index of business higher education institutions is below average. The calculated value of employee happiness is significantly lower than the values rating organisational conditions. The largest deficiencies are found in the area of „Quality of Life”, while other areas are low but balanced. In terms of  organisational conditions, the indicators for „Cultural and Ecological Diversity” need serious improvement.


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Author Biographies

Andrea Bencsik, University of Pannonia


Beáta Patóné Szűcs, Eötvös Loránd University

Associate Professor

Szilárd Berke, Hungarian University of Agriculture and Life Sciences

Associate Professor

Ildikó Neumanné Virág, University of Pannonia

Associate Professor


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How to Cite

Bencsik, A., Patóné Szűcs, B., Berke, S., & Neumanné Virág, I. (2022). A magyar gazdasági felsőoktatás „boldogság térképe”. Vezetéstudomány / Budapest Management Review, 53(8-9), 59–75. https://doi.org/10.14267/VEZTUD.2022.08-09.05