Vezetői felkészültség felmérése a digitális kor kihívásaira

Nemzetközi összehasonlítás




digitalisation, Industry 4.0, leadership, managerial competencies, SMEs contra multinational companies


Industry 4.0 and digitalisation are the most often mentioned factors that influence the competitiveness of companies. This study highlights the managerial viewpoints of industrial companies and revealed both theoretical and practical challenges. The most important questions are: On what level do multinational companies (MNC) and small and medium-sized enterprises (SMEs) deal with preparing for the digital future? How do managers prepare for these changes? What changes are they preparing for – keeping the ‘smart’ conception in mind? This study considers the results of qualitative research from 2018–2019 involving structured in-depth interviews with 165 higher leaders of MNC and SMEs. (Atlas 8 software was used to analyse the answers.) The results indicate that, although managers experience challenges via the requirements of online tools and communication, they see and feel the demand to prepare for change, but they cannot see the connections among the creation of a digital strategy, innovation and artificial intelligence.


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Author Biography

Andrea Bencsik, University of Pannonia

Full Professor


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How to Cite

Bencsik, A. (2021). Vezetői felkészültség felmérése a digitális kor kihívásaira: Nemzetközi összehasonlítás. Vezetéstudomány / Budapest Management Review, 52(4), 93–108.