Key drivers of business process innovation
The role of strategic focuses and product innovation
DOI:
https://doi.org/10.14267/VEZTUD.2023.11.02Kulcsszavak:
üzleti stratégia, üzleti folyamatinnováció, folyamatinnováció, szervezeti innováció, marketinginnovációAbsztrakt
Ebben a cikkben a szerzők azt vizsgálják, hogy a vállalatok üzleti stratégiájának fókusza, valamint a termékinnováció hogyan és milyen mértékben befolyásolják az üzleti folyamatok innovációjának (BPI) eredményeit a gyártó vállalatoknál. Empirikus vizsgálatuk a Közösségi Innovációs Felmérés (Community Innovation Survey, CIS) 2016-os verziójának 4000 magyar feldolgozóipari vállalatból álló reprezentatív mintáján alapul. Eredményeik szerint a nagyobb méretű és a kutatóüzletistratégia-típust követő vállalatokra jellemzőbb a BPI. A kutató üzleti stratégia az új termékekre és új vásárlói csoportokra történő stratégiai fókuszálást jelent, aminek jelentős pozitív hatása van a BPI-eredményekre. Ezzel szemben az alacsony árra, ügyfélspecifikus megoldásokra és a továbbfejlesztett termékekre való fókuszálásnak nincs szignifikáns kapcsolata a BPI-eredményekkel. Kutatásuk szerint a termékinnováció csak felerősíti az egyes üzleti stratégiai fókuszok és a BPI-eredmények közötti kapcsolatot, de azokra közvetlenül nem hat.
Letöltések
Hivatkozások
Adams, P., Freitas, I., & Fontana, R. (2019). Strategic orientation, innovation performance and the moderating influence of marketing management. Journal of Business Research, 97, 129–140. https://doi.org/10.1016/j.jbusres.2018.12.071
Alänge, S., & Steiber, A. (2011). Diffusion of organisational innovations: an empirical test of an analytical framework. Technology Analysis & Strategic Management, 23(9), 881-897. https://doi.org/10.1080/09537325.2011.611412
Anand, A., Wamba, S. F., & Gnanzou, D. (2013). A Literature Review on Business Process Management, Business Process Reengineering, and Business Process Innovation. In Barjis, J., Gupta, A., Meshkat, A. (Eds.), Enterprise and Organizational Modeling and Simulation. EOMAS 2013. Lecture Notes in Business Information Processing, vol 153. (pp. 1-23) Springer. https://doi.org/10.1007/978-3-642-41638-5_1
Atuahene-Gima, K. (1995). An exploratory analysis of the impact of market orientation on new product performance a contingency approach. Journal of Product Innovation Management, 12(4), 275-293. https://doi.org/10.1016/0737-6782(95)00027-q
Augusto, M., Lisboa, J., & Yasin, M. (2014). The mediating role of innovation on strategic orientation and performance. International Journal of Business Innovation and Research, 8(3), 282-299. https://doi.org/10.1504/IJBIR.2014.060828
Báthory Zs. (2020). Az értékáram-alapú szervezet empirikus vizsgálata öt magyarországi termelő üzem példáján keresztül. Vezetéstudomány/Budapest Management Review, 51(3), 2-16. https://doi.org/10.14267/VEZTUD.2020.03.01
Berthon, P., Hulbert, J. M., & Pitt, L. F. (1999). To serve or create? strategic orientations toward customers and innovation. California Management Review, 42(1), 37- 58. https://doi.org/10.2307/41166018
Csepeti, Á. (2010). A Miles és Snow-féle stratégiatipológia kutatási kérdései (Research issues of Miles and Snow strategic typology). Vezetéstudomány/Budapest Management Review, 41(11), 15–30. https://doi.org/10.14267/veztud.2010.11.02
Demeter, K., Losonci, D., & Nagy, J. (2021). Road to digital manufacturing–a longitudinal case-based analysis. Journal of Manufacturing Technology Management, 32(3), 820-839. https://doi.org/10.1108/JMTM-06-2019-0226
Gann, D. M., & Salter, A. J. (2000). Innovation in project- based, service-enhanced firms: the construction of complex products and systems. Research Policy, 29(7-8), 955–972. https://doi.org/10.1016/s0048-7333(00)00114-1
Gobble, M. (2012). Innovation and Strategy. Research- Technology Management, 55(3), 63–67. https://doi.org/10.5437/08956308X5503005
Goverse, T., Hekkert, M. P., Groenewegen, P. P., Worrell, E., & Smits, R. (2001). Wood innovation in the residential construction sector; opportunities and constraints. Resources Conservation and Recycling, 34(1), 53–74. https://doi.org/10.1016/s0921-3449(01)00093-3
Hambrick, D. C. (1983). High profit strategies in mature capital goods industries: A contingency approach. Academy of Management Journal, 26(4), 687–707. https://doi.org/10.2307/255916
Hambrick, D. C. (2003). On the Staying Power of Defenders, Analysers, and Prospectors. The Academy of Management Executive (1993-2005), 17(4), 115-118. http://www.jstor.org/stable/4166013
Jayaram, J., Oke, A., & Prajogo, D. (2014). The antecedents and consequences of product and process innovation strategy implementation in Australian manufacturing firms. International Journal of Production Research, 52(15), 4424-4439. https://doi.org/10.1080/00207543.2013.849363
Jeong, I., Pae, J. H., & Zhou, D. (2006). Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers. Industrial Marketing Management, 35(3), 348-358. http://doi.org/10.1016/j.indmarman.2005.06.0
Kraft, K. (1990). Are product and Process Innovations Independent of Each Other? Applied Economics, 22(8), 1029-1038. http://doi.org/10.1080/00036849000000132
Laugen, B. T., Boer, H., & Acur, N. (2006). The New Product Development Improvement Motives and Practices of Miles and Snow’s Prospectors, Analysers and Defenders. Creativity and Innovation Management, 15(1), 85–95. https://doi.org/10.1111/j.1467-8691.2006.00371.x
Li, Y., Zhao, Y., Tan, J., & Liu, Y. (2008). Moderating Effects of Entrepreneurial Orientation on Market Orientation- Performance Linkage: Evidence from Chinese Small Firms. Journal of Small Business Management, 46(1), 113–133. http://doi.org/10.1111/j.1540-627x.2007.00235.x
Liu, T., & Chen, Y. (2015). Strategy orientation, product innovativeness, and new product performance. Journal of Management & Organization, 21(1), 2–16. https://doi.org/10.1017/jmo.2014.63
Matthyssens, P., & Vandenbempt, K. (2010). Service addition as business market strategy: identification of transition trajectories. Journal of Service Management, 21(5), 693–714. https://doi.org/10.1108/09564231011079101
Martinez-Ros, E. (2000). Explaining the decisions to carry out product and process innovations: the Spanish case. Journal of High Technology Management Research, 10(2), 223–242. https://doi.org/10.1016/S1047-8310(99)00016-4
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978). Organizational Strategy, Structure, and Process. The Academy of Management Review, 3(3), 546–562. https://doi.org/10.2307/257544
Miles, R. E., & Snow, C. C. (1978). Organisational Strategy, Structure and Process. McGraw Hill Book Company
Naidoo, V. (2010). Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy. Industrial Marketing Management, 39(8), 1311–1320. https://doi.org/10.1016/j.indmarman.2010.02.005
Narver, J.C., & Slater, S.F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35. https://doi.org/10.2307/1251757
OECD/Eurostat. (2005). Oslo manual. Guidelines for Collecting and Interpreting Innovation Data. Third edition, OECD and Eurostat. https://www.conicyt.cl/wp-content/uploads/2014/07/Manual-de-Oslo.pdf
Oslo Manual 2018. (2018). In The measurement of scientific, technological and innovation activities. Organization for Economic Cooperation and Development. https://doi.org/10.1787/9789264304604-en
Olson, E. N., Slater, S. F., & Hult, G. T. M. (2005). The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior. Journal of Marketing, 69(3), 49–65. https://doi.org/10.1509/jmkg.69.3.49.66362
Pisano, G. (2015). You need an innovation strategy. Harvard Business Review, (Jun), 1-12. https://hbr.org/2015/06/you-need-an-innovation-strategy
Porter, M. E. (1980). Competitive Strategy. New York: The Free Press.
Porter, M. E. (1985). Competitive Strategy. New York: The Free Press.
Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of Production Economics, 171(2), 241–249. https://doi.org/10.1016/j.ijpe.2015.07.037
Purchase, S., & Volery, T. (2020). Marketing innovation: a systematic review. Journal of Marketing Management, 36(9-10), 763-793. http://doi.org/10.1080/0267257x.2020.1774631
Ramanujam, V., & Mensch, G. (1985). Improving the strategy-innovation link. Journal of Product Innovation Management, 2(4), 213-223. https://doi.org/10.1016/0737-6782(85)90021-9
Reichstein, T., & Salter, A. (2006). Investigating the sources of process innovation among UK manufacturing firms. Industrial and Corporate Change, 15(4), 653-682. https://doi.org/10.1093/icc/dtl014
Scott J. Grawe, Haozhe Chen, & Patricia J. Daugherty. (2009). The relationship between strategic orientation, service innovation, and performance. International Journal of Physical Distribution & Logistics Management, 39(4), 282–300. http://dx.doi.org/10.1108/09600030910962249
Sharma, A., Pathak, S., Borah, S. B., Adhikary, A. (2019). Is it too complex? The curious case of supply network complexity and focal firm innovation. Journal of Operations Management, 66(7-8), 839-865. https://doi.org/10.1002/joom.1067
Slater, S. F., & Olson, E. M. (2000). Strategy type and performance: the influence of sales force management. Strategic Management Journal, 21(8), 813–829. http://www.jstor.org/stable/3094398
Stone, K. (2012). Lean transformation: organizational performance. Journal of Enterprise Transformation, 2(4), 229–249. https://doi.org/10.1080/19488289.2012.664611
Varadarajan, P. R., & Jayachandran, S. (1999). Marketing strategy: an assessment of the state of the field and outlook. Journal of the Academy of Marketing Science, 27(2), 120-143. https://doi.org/10.1177/0092070399272002
Varadarajan, R. (2009). Outsourcing: Think more expansively. Journal of Business Research, 62(11), 1165–1172. https://doi.org/10.1016/j.jbusres.2008.09.006
Varadarajan, R. (2018). Innovation, Innovation Strategy, and Strategic Innovation. In Review of marketing research (pp. 143–166). Emerald Publishing Limited. https://doi.org/10.1108/s1548-643520180000015007
Walker, O. C., & Ruekert, R. W. (1987). Marketing’s role in the implementation of business strategies: a critical review and conceptual framework. Journal of Marketing, 51(3), 15. https://doi.org/10.2307/1251645
Wang, Y., Hong, A., Li, X., & Gao, J. (2020). Marketing innovations during a global crisis: A study of China firms’ response to COVID-19. Journal of Business Research, 116, 214–220. https://doi.org/10.1016/j.jbusres.2020.05.029
Wu, S. I., & Lin, C. L. (2010). The influence of innovation strategy and organizational innovation on innovation quality and performance. International Journal of Organizational Innovation, 3(4), 45-81. Forrás: https://web.p.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=f97f35f0-382f-45d1-bad6-4c75b79ee596%40redis
Zahra, S. A., & George, G. (2002). Absorptive Capacity: A Review, Reconceptualization, and Extension. The Academy of Management Review, 27(2), 185-203. https://doi.org/10.2307/4134351
Zahra, S. A., & Covin, J. G. (1994). The financial implications of fit between competitive strategy and innovation types and sources. The Journal of High Technology Management Research, 5(2), 183–211. https://doi.org/10.1016/1047-8310(94)90002-7
Zhou, K. Z., Yim, C. K., & Tse, D. (2005). The effects of strategic orientations on technology- and market-based breakthrough innovations. Journal of Marketing, 69(2), 42–60. https://doi.org/10.1509/jmkg.69.2.42.60756
Downloads
Megjelent
Hogyan kell idézni
Folyóirat szám
Rovat
License
Copyright (c) 2023 Vezetéstudomány / Budapest Management Review
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors assign copyright to Vezetéstudomány / Budapest Management Review. Authors are responsible for permission to reproduce copyright material from other sources.
