Key drivers of business process innovation

The role of strategic focuses and product innovation

Szerzők

DOI:

https://doi.org/10.14267/VEZTUD.2023.11.02

Kulcsszavak:

üzleti stratégia, üzleti folyamatinnováció, folyamatinnováció, szervezeti innováció, marketinginnováció

Absztrakt

Ebben a cikkben a szerzők azt vizsgálják, hogy a vállalatok üzleti stratégiájának fókusza, valamint a termékinnováció hogyan és milyen mértékben befolyásolják az üzleti folyamatok innovációjának (BPI) eredményeit a gyártó vállalatoknál. Empirikus vizsgálatuk a Közösségi Innovációs Felmérés (Community Innovation Survey, CIS) 2016-os verziójának 4000 magyar feldolgozóipari vállalatból álló reprezentatív mintáján alapul. Eredményeik szerint a nagyobb méretű és a kutatóüzletistratégia-típust követő vállalatokra jellemzőbb a BPI. A kutató üzleti stratégia az új termékekre és új vásárlói csoportokra történő stratégiai fókuszálást jelent, aminek jelentős pozitív hatása van a BPI-eredményekre. Ezzel szemben az alacsony árra, ügyfélspecifikus megoldásokra és a továbbfejlesztett termékekre való fókuszálásnak nincs szignifikáns kapcsolata a BPI-eredményekkel. Kutatásuk szerint a termékinnováció csak felerősíti az egyes üzleti stratégiai fókuszok és a BPI-eredmények közötti kapcsolatot, de azokra közvetlenül nem hat.

Letöltések

Letölthető adat még nem áll rendelkezésre.

Szerző életrajzok

Krisztina Demeter, Budapesti Corvinus Egyetem

egyetemi tanár

Detrin Qerimi, Budapesti Corvinus Egyetem

PhD hallgató

Dávid Losonci , Budapesti Corvinus Egyetem

egyetemi docens

Tibor Keresztély, Budapesti Corvinus Egyetem

egyetemi docens

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2023-11-13

Hogyan kell idézni

Demeter, K., Qerimi, D., Losonci , D., & Keresztély, T. (2023). Key drivers of business process innovation: The role of strategic focuses and product innovation. Vezetéstudomány Budapest Management Review, 54(11), 15–27. https://doi.org/10.14267/VEZTUD.2023.11.02

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