Mobiltechnológia-elfogadás az okoshotelek világában

Szerzők

DOI:

https://doi.org/10.14267/VEZTUD.2024.03.03

Kulcsszavak:

okoshotel, technológiaelfogadás, COVID-19

Absztrakt

A COVID-19 járvány a világ minden táján súlyosan érintette a szállodaszektort, egyúttal előtérbe helyezte az érintésmentesség szükségességét. Számos ponton változott a szállodai kiszolgálás során korábban megszokott interakciók megítélése, ez pedig pozitívan befolyásolhatja az érintésmentes technológiák elfogadását. A szerzők kutatásának célja az volt, hogy az érintésmentes szállodai kiszolgálás igényének feltárásával hozzájáruljon a mobiltechnológia fogyasztói elfogadásának szakirodalmához az önkiszolgáló technológiák és az okoshotelek elméleti szinergiáinak kiaknázásával. Kutatásukban a COVID-19 kockázatainak mérséklésére kiválóan alkalmas mobiltechnológia-alapú szállodai önkiszolgálás fogyasztói elfogadását vizsgálták potenciális utazók körében. A TAM-modell alapvetésein felépített elméleti modelljüket online kérdőíves megkérdezéssel elért, 537 válaszadóból álló minta alapján tesztelték kovarianciaalapú SEM-módszerrel. Legfontosabb eredményük, hogy a vírushelyzet miatt kialakuló érintésmentesség igénye nem támogatja az okoshotelek elfogadását hosszú távon.

Letöltések

Letölthető adat még nem áll rendelkezésre.

Szerző életrajzok

Zsófia Cserdi, Budapesti Corvinus Egyetem

egyetemi adjunktus

Zsófia Kenesei, Budapesti Corvinus Egyetem

egyetemi tanár

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2024-03-14

Hogyan kell idézni

Cserdi, Z., & Kenesei, Z. (2024). Mobiltechnológia-elfogadás az okoshotelek világában. Vezetéstudomány Budapest Management Review, 55(3), 29–43. https://doi.org/10.14267/VEZTUD.2024.03.03

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