Mobiltechnológia-elfogadás az okoshotelek világában
DOI:
https://doi.org/10.14267/VEZTUD.2024.03.03Kulcsszavak:
okoshotel, technológiaelfogadás, COVID-19Absztrakt
A COVID-19 járvány a világ minden táján súlyosan érintette a szállodaszektort, egyúttal előtérbe helyezte az érintésmentesség szükségességét. Számos ponton változott a szállodai kiszolgálás során korábban megszokott interakciók megítélése, ez pedig pozitívan befolyásolhatja az érintésmentes technológiák elfogadását. A szerzők kutatásának célja az volt, hogy az érintésmentes szállodai kiszolgálás igényének feltárásával hozzájáruljon a mobiltechnológia fogyasztói elfogadásának szakirodalmához az önkiszolgáló technológiák és az okoshotelek elméleti szinergiáinak kiaknázásával. Kutatásukban a COVID-19 kockázatainak mérséklésére kiválóan alkalmas mobiltechnológia-alapú szállodai önkiszolgálás fogyasztói elfogadását vizsgálták potenciális utazók körében. A TAM-modell alapvetésein felépített elméleti modelljüket online kérdőíves megkérdezéssel elért, 537 válaszadóból álló minta alapján tesztelték kovarianciaalapú SEM-módszerrel. Legfontosabb eredményük, hogy a vírushelyzet miatt kialakuló érintésmentesség igénye nem támogatja az okoshotelek elfogadását hosszú távon.
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