A new impetus for the use of PLS-SEM in business research
A Hungarian status report on the application of sem methodology, a glossary, and a breakdown of methodological barriers
DOI:
https://doi.org/10.14267/VEZTUD.2023.01.01Keywords:
research network, SEM, structural equation modellingAbstract
Structural equation modelling (SEM) is a popular multivariate analysis tool in marketing research that makes it possible to estimate both latent variables and their relationships. Variance-based (PLS) and covariance-based (CB) approaches are equal analysis methods based on recent methodological developments in PLS-SEM. The present study aims to eliminate the assumed methodological barriers of PLS-SEM and provide the domestic scientific community with a unified glossary and set of terms. The second part of the study examines SEM-related management articles published between 2016 and 2020. A distribution and thematic analysis revealed that the higher the prestige of the journal, the higher the SEM-publication ratio. Also, neither the chosen SEM methodology nor the analytics software were specified. Finally, a visualisation of research networks indicated that just a few scientific communities applied an SEM methodology in their research.
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