Az önkéntesség motivációs ereje értékrendalapú megközelítés a Z generációs fiatalok körében
DOI:
https://doi.org/10.14267/VEZTUD.2021.10.04Keywords:
volunteering, Z generation, motivation, valuesAbstract
This study examines the Hungarian generation Z’s participation in volunteer programs, so as to explore what values this segment of young people have and what their motivations for volunteering are. One of the pillars of its theoretical outlook is generational marketing: namely, the features of generation Z. The other pillar is the pro bono program, which will be introduced from the aspect of employer branding. Moreover, during the research, the authors were able to confirm that the motivation of volunteering is connected with individual values: the reason behind the unwillingness of young people less motivated to volunteer is their immature value orientation and, often, their lack of information, not a lack of empathy.
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