Az önkéntesség motivációs ereje értékrendalapú megközelítés a Z generációs fiatalok körében

Authors

  • Mónika Garai-Fodor Óbuda University
    Hungary
  • Ágnes Csiszárik-Kocsir Óbuda University
    Hungary
  • János Varga Óbuda University
    Hungary

DOI:

https://doi.org/10.14267/VEZTUD.2021.10.04

Keywords:

volunteering, Z generation, motivation, values

Abstract

This study examines the Hungarian generation Z’s participation in volunteer programs, so as to explore what values this segment of young people have and what their motivations for volunteering are. One of the pillars of its theoretical outlook is generational marketing: namely, the features of generation Z. The other pillar is the pro bono program, which will be introduced from the aspect of employer branding. Moreover, during the research, the authors were able to confirm that the motivation of volunteering is connected with individual values: the reason behind the unwillingness of young people less motivated to volunteer is their immature value orientation and, often, their lack of information, not a lack of empathy.

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Author Biographies

Mónika Garai-Fodor, Óbuda University

Associate Professor

Ágnes Csiszárik-Kocsir, Óbuda University

Associate Professor

János Varga, Óbuda University

Associate Professor

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Published

2021-10-19

How to Cite

Garai-Fodor, M., Csiszárik-Kocsir, Ágnes, & Varga, J. (2021). Az önkéntesség motivációs ereje értékrendalapú megközelítés a Z generációs fiatalok körében. Vezetéstudomány / Budapest Management Review, 52(10), 42–56. https://doi.org/10.14267/VEZTUD.2021.10.04

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