Vol. 56 No. 4 (2025)

Studies and Articles

• 

  Modelling the role of successful influencer marketing in health awareness

  Erzsébet Buglyó-Nyakas, Tímea Gál

  2-14

  • PDF (Magyar)
• 

  Competence-focused international comparison of entrepreneurship masters programmes

  Nikolett Deutsch, László Berényi, Viktor Nagy-Borsy

  15-29

  • PDF (Magyar)
• 

  Characteristics of consumer segments by job choice preference in the light of primary

  Mónika Garai-Fodor, Katalin Jäckel

  30-41

  • PDF (Magyar)
• 

  The impact of AI tools on the work and labour market prospects of programmers

  Levente Szabados

  42-56

  • PDF (Magyar)
• 

  Bibliometric analysis of Zoltán Gaál's publication work

  Zoltán Kovács, Andrea Magda Nagy

  57-73

  • PDF (Magyar)