Létezik egységes vállalkozói gondolkodásmód?
Reflexiók egy komplex értékelméleti megközelítés alapján
DOI:
https://doi.org/10.14267/VEZTUD.2024.06.02Kulcsszavak:
vállalkozóiság, egyéni személyiségjegyek, Shalom H. Schwartz, alapvető emberi értékek, European Social SurveyAbsztrakt
A tanulmány a vállalkozáskutatás azon irányzatához kapcsolódik, amely a vállalkozóra mint egyéni tulajdonságokkal bíró ágensre koncentrál. Az írás áttekinti e megközelítés legfontosabb elméleteit, majd azok mondanivalóját a Shalom H. Schwartz nevéhez köthető értékkoncepcióhoz kapcsolja, amely – bizonyos korlátokkal – egymagában képes reflektálni az előbbiek tartalmára. A schwartzi koncepciót használva a tanulmány bemutatja, hogy a vállalkozóiság szempontjából fontos egyéni személyiségjegyek milyen értékválasztásokkal állnak összefüggésben. Az European Social Survey adatbázisára támaszkodva az empirikus rész négy sajátos vállalkozói gondolkodásmódot azonosít be az európai vállalkozók körében.
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