A COVID-19 világjárvány hatása a kis- és középvállalatok digitális átalakulására
Szlovén és magyar tapasztalatok
DOI:
https://doi.org/10.14267/VEZTUD.2024.11.03Kulcsszavak:
digitalizáció, kis- és középvállalat, digitális átalakulás, COVID-19 kihívások, esettanulmányAbsztrakt
A cikk áttekintést ad arról, hogy a KKV-k milyen utat jártak be a COVID-19 járvány alatt a digitális átalakulás terén, valamint, hogy a tanulságokat hogyan használták fel a jövőbeli, digitális átalakítási célkitűzéseik meghatározásra. A szerzők a többszörös esettanulmány-tervezés (multiple case study design) módszertana alapján 13 szlovén, illetve magyar KKV cégtulajdonosával/menedzserével készítettek féligstrukturált interjúkat. Az esetek egységes, összehasonlító vizsgálata feltárta, hogy a KKV-k többsége nem volt ugyan felkészülve a digitális technológiák használatára, azonban ezek bevezetésével, intenzívebb használatával sikerült leküzdeniük a különböző kihívásokat, illetve a jövőben is ezen az úton terveznek haladni. A vállalatok reakciója a hasonló kihívások ellenére iparágtól és vállalatmérettől függően eltért. A cikk két ország vonatkozásában, átfogóan mutatja be, hogy a KKV-k hogyan látták a digitális technológia szerepét a kihívások legyőzésében és ez hogyan befolyásolta azokat a jövőbeli célokat, erőfeszítéseket, amelyek egy magasabb digitális érettségi szint eléréséhez vezethetnek.
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