Önkéntesség a szájreklám és a szervezetek kommunikációjának tükrében

Integratív szakirodalmi szintézis és javasolt kutatási irányok

Szerzők

DOI:

https://doi.org/10.14267/VEZTUD.2024.04.05

Kulcsszavak:

önkéntesség, önkéntes szervezeti kommunikáció, szájreklám, nonprofit marketing

Absztrakt

A napjainkban az egyre gyakoribb válsághelyzetek miatt az önkéntes szervezetek szerepe fontosabb, mint valaha. Ahhoz, hogy ezek a szervezetek hatékonyan tudjanak segíteni az arra rászorulóknak, önkéntesekre van szükségük, az önkéntesek megszólításához és toborzásához pedig elengedhetetlen a kommunikációban rejlő potenciál kihasználása. Az önkéntességet mint jelenséget vizsgáló kutatások az egyéni jellemzőket (motiváció, nem, kor, kulturális sajátosságok stb.), az önkéntesség hatásait (pl. szubjektív jóllét és elégedettség), illetve a szervezeti aspektusokat (pszichológiai szerződés, munkavállalói önkéntesség, megbízhatóság és hozzájárulás) helyezték fókuszba. A kommunikáció szerepét is azonosították, elsősorban a toborzási tevékenység és az önkéntességről való kommunikáció témájának vizsgálatával. A tanulmány célja az önkéntes tevékenységgel kapcsolatos eddigi kutatások eredményeinek összegzése integratív szakirodalmi áttekintéssel, és további lehetséges kutatási irányok felvázolása. A kutatási irányok közül a legfontosabb az önkéntességre való hajlandóság komplex vizsgálata, például a toborzási üzenettartalom és a szájreklám moderáló hatásának szempontjából, a tervezett magatartás elméletét alkalmazva.

Letöltések

Letölthető adat még nem áll rendelkezésre.

Szerző életrajzok

Bettina Bifkovics, Budapesti Corvinus Egyetem

PhD hallgató

Erzsébet Malota, Budapesti Corvinus Egyetem

egyetemi docens

Hivatkozások

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(3), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Alfes, K., Antunes, B., & Shantz, A. (2017). The management of volunteers – what can human resources do? A review and research agenda. The International Journal of Human Resource Management, 28(1), 62–97. https://doi.org/10.1080/09585192.2016.1242508

Allen, N., & Rushton, J.P. (1983). Personality characteristics of community mental health volunteers. Journal of Voluntary Action Research, 12(1), 36–49. https://doi.org/10.1177/089976408301200106

An, S., Jiang, L., Woosnam, K.M., & Eck, T. (2022). Volunteer tourists’ revisit intentions explained through emotional solidarity and on-site experience. Journal of Hospitality and Tourism Management, 53, 70–80. https://doi.org/10.1016/j.jhtm.2022.08.011

Anderson, J.C., & Moore, L. (1978). The motivation to volunteer. Journal of Voluntary Action Research, 7(3-4), 51–60. https://doi.org/10.1177/089976407800700312

Ashfaq, F., Butt, M., & Ilyas, S. (2021). Volunteering: what drives and retains it? An analysis of motivational needs together with organizational policies and practices. Qualitative Research Journal, 21(2), 189–205. https://doi.org/10.1108/QRJ-04-2020-0024

Atkinson, J.W. (1964). Introduction to Motivation. Van Nostrand. Bang, H., & Ross, S.D. (2009). Volunteer Motivation and Satisfaction. Journal of Venue and Event Management, 1(1), 61-77. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=57bcd374bf289b-02f99651d06adda4bdde4208f5

Barrett, M., Cox, A., & Woodward, B. (2017). The psychological contract of international volunteers: an exploratory study. Journal of Global Mobility: The home of Expatriate Management Research, 5(2), 123–145. https://doi.org/10.1108/JGM-03-2017-0009

Bauer, S., & Lim, D. (2019). Effect of Communication Practices on Volunteer Organization Identification and Retention. Sustainability, 11(9), 2467. https://doi.org/10.3390/su11092467

Bekkers, R., & Wiepking, P. (2011). A literature review of empirical studies of philanthropy. Nonprofit and Voluntary Sector Quarterly, 40(5), 924–973. https://doi.org/10.1177/0899764010380927

Bennett, R., & Kottasz, R. (2001). Advertisement Style and the Recruitment of Charity Volunteers. Journal of Nonprofit & Public Sector Marketing, 8(2), 45–63. https://doi.org/10.1300/J054v08n02_05

Boezeman, E.J., & Ellemers, N. (2007). Volunteering for charity: pride, respect, and commitment of volunteers. Journal of Applied Psychology, 92(3), 771–785. https://doi.org/10.1037/0021-9010.92.3.771

Breitsohl, H., & Ehrig, N. (2017). Commitment through Employee Volunteering: Accounting for the Motives of Inter-Organisational Volunteers. Applied Psychology, 66(2), 260–289. https://doi.org/10.1111/apps.12092

Bringle, R.G., & Hatcher, J.A. (2011). International service learning. In R.G. Bringle, J.A. Hatcher, & S.G. Jones (Eds.), International Service Learning: Conceptual Frameworks and Research (pp. 3-28). Virginia: Stylus Publishing.

Bussel, H., & Forbes, D. (2002). Understanding the volunteer market: the what, where, who and why of volunteering. Journal of Philanthropy and Marketing, 7(3), 244–257. https://doi.org/10.1002/nvsm.183

Butt, M.U., Hou, Y., Soomro, K.A., & Acquadro Maran, D. (2017). The ABCE model of volunteer motivation. Journal of Social Service Research, 43(5), 593–608. https://doi.org/10.1080/01488376.2017.1355867

Cicognani, S., Stein, S., Tonin, M., & Vlassopoulos, M. (2023). Symbolic incentives and the recruitment of volunteers for citizen science projects. Oxford Economic Papers, 75(4), 923–940. https://doi.org/10.1093/oep/gpad031

Cho, H., Chen, M.Y.K., & Li, C. (2023). Compulsory Volunteer Experience in Singapore: Personality, Volunteer Motivation, and Continuance Intention to Volunteer. Voluntas, 34, 276–288. https://doi.org/10.1007/s11266-022-00461-y

Choi, N.G., & Kim, J. (2011). The effect of time volunteering and charitable donations in later life on psychological wellbeing. Ageing and Society, 31(4), 590–610. https://doi.org/10.1017/S0144686X10001224

Clary, E.G., Snyder, M., Ridge, R.D., Miene, P., & Haugen, J. (1994). Matching messages to motives in persuasion: A functional approach to promoting volunteerism. Journal of Applied Social Psychology, 24(13), 1129–1146. https://doi.org/10.1111/j.1559-1816.1994.tb01548.x

Clary, E.G., Snyder, M., Ridge, R.D., Copeland, J., Stukas, A.A., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: A functional approach. Journal of Personality and Social Psychology, 74(6), 1516–1530. https://doi.org/10.1037/0022-3514.74.6.1516

Clary, E.G., & Snyder, M. (1999). The Motivations to Volunteer: Theoretical and Practical Considerations. Current Directions in Psychological Science, 8(5), 156–159. https://doi.org/10.1111/1467-8721.00037

Creane, P. (2006). The science of volunteering. IEEE Engineering in Medicine and Biology Magazine, 25(3), 20–22. https://doi.org/10.1109/MEMB.2006.1636344

Cuskelly, G., Auld, C., Harrington, M., & Coleman, D. (2004). Predicting the behavioural dependability of sport event volunteers. Event Management, 9(1/2), 73–89. https://doi.org/10.3727/1525995042781011

Czike, K., & Bartal, A.M. (2005). Önkéntesek és nonprofit szervezetek: az önkéntes tevékenységet végzők motivációi és szervezeti típusok az önkéntesek foglalkoztatásában. Budapest: Civitalis Egyesület.

Czike, K., & Kuti, É. (2006). Önkéntesség, jótékonyság, társadalmi integráció. B udapest: N onprofit K utató- csoport és Önkéntes Központ Alapítvány.

Dailey, R.C. (1986). Understanding organizational commitment for volunteers: Empirical and managerial implications. Journal of Voluntary Action Research, 15(1), 19–31. https://doi.org/10.1177/089976408601500102

Danielsson, E., & Eriksson, K. (2021). Women’s invisible work in disaster contexts: gender norms in speech on women’s work after a forest fire in Sweden. Disasters, 46(1), 141–161. https://doi.org/10.1111/disa.12464

Davis, M.H., Mitchell, K.V., & Hall, J.A. (1999). Empathy, Expectations, and Situational Preferences: Personality Influences on Decision to Participate in Volunteer Helping Behaviors. Journal of Personality, 67(3), 469–503. https://doi.org/10.1111/1467-6494.00062

Dávila, M.C., & Díaz-Morales, J.F. (2009). Age and motives for volunteering: Further evidence. Europe’s Journal of Psychology, 5(2), 82–95. https://doi.org/10.5964/ejop.v5i2.268

Dempsey-Brench, K., & Shantz, A. (2022). Skills-based volunteering: A systematic literature review of the intersection of skills and employee volunteering. Human Resource Management Review, 32(4), 100874 https://doi.org/10.1016/j.hrmr.2021.100874

Dovidio, J.F., Piliavin, J.A., Schroeder, D.A., & Penner, L.A. (2017). The social psychology of prosocial behavior. Psychology Press.

Farkas, K., Hegedűs, A., Katona, B., Máhl, Zs., Mátyus, A., & Molár, Á.K. (2012). Előtérben a háttér – az önkéntesség Magyarországon. Vezetéstudomány, 43(4). 62–67. https://doi.org/10.14267/VEZTUD.2012.04.06

Farmer, S.M., & Fedor, D.B. (1999). Volunteer Participation and Withdrawal: A Psychological Contract Perspective on the Role of Expectations and Organizational Support. Nonprofit Management and Leadership, 9(4), 349–367. https://doi.org/10.1002/nml.9402

Farmer, S.M., & Fedor, D.B. (2001). Changing the focus on volunteering: An investigation of volunteers’ multiple contributions to a charitable organization. Journal of Management, 27(2), 191–211. https://doi.org/10.1177/014920630102700204

Febriani, D.M., & Selamet, J. (2019). College Students’ Intention to Volunteer for Non-profit Organizations: Does Brand Image Make a Difference? Journal of Nonprofit & Public Sector Marketing, 32(2), 166–188. https://doi.org/10.1080/10495142.2019.1656136

Fényes, H., & Kiss, G. (2011). Az önkéntesség szociológiája. Kultúra és Közösség, 2(1), 35–47. http://epa.oszk.hu/02900/02936/00006/pdf/EPA02936_kultura_es_kozosseg_2011_01_035-048.pdf

Fényes, H., (2015) Önkéntesség és új típusú önkéntesség a felsőoktatási hallgatók körében. Debrecen: Debreceni Egyetemi Kiadó.

Frenzen, J., & Nakamoto, K. (1993). Structure, cooperation, and the flow of market information. Journal of Consumer Research, 20(3), 360–375. https://www.jstor.org/stable/2489353

Finkelstein, M.A., Penner, L.A., & Brannick, M.T. (2005). Motive, role identity, and prosocial personality as predictors of volunteer activity. Social Behavior and Personality: An International Journal, 33(4), 403-418. https://doi.org/10.2224/sbp.2005.33.4.403

Finkelstein, M.A. (2007). Correlates of Satisfaction in Older Volunteers: A Motivational Perspective. The Journal of Volunteer Administration, 24(5), 6-12. https://doi.org/10.1.1.535.5610

Finkelstein, M.A., & Brannick, M.T. (2007). Applying theories of institutional helping to informal volunteering: Motives, role identity, and prosocial personality. Social Behavior and Personality: An International Journal, 35(1) 101-114. https://doi.org/10.2224/sbp.2007.35.1.101

Finkelstein, M.A. (2008a). Volunteer satisfaction and volunteer action: A functional approach. Social Behavior and Personality: An International Journal, 36(1), 9–18. https://doi.org/10.2224/sbp.2008.36.1.9

Finkelstein, M.A. (2008b). Predictors of volunteer time: the changing contributions of motive fulfilment and role identity. Social Behavior and Personality: An International Journal, 36(10), 1353–1364. https://doi.org/10.2224/sbp.2008.36.10.1353

Finkelstein, M.A. (2009). Intrinsic vs. extrinsic motivational orientations and the volunteer process. Personality and Individual Differences, 46(5-6), 653–658. https://doi.org/10.1016/j.paid.2009.01.010

Follman, J., Cseh, M., & Brudney, J.L. (2016) Structures, Challenges, and Successes of Volunteer Programs Co-managed by Nonprofit and Public Organizations. Nonprofit Management & Leadership, 26(4), 453–470. https://doi.org/10.1002/nml.21206

Frisch, M.B., & Gerrard, M. (1981). Natural helping systems: A survey of Red Cross volunteers. American Journal of Community Psychology, 9, 567–579. https://doi.org/10.1007/BF00896477

Garai-Fodor, M., Csiszárik-Kocsir, Á., & Varga, J. (2021). Az önkéntesség motivációs ereje értékrendalapú megközelítés a Z generációs fiatalok körében. Vezetéstudomány, 52(10), 42–56. https://doi.org/10.14267/VEZTUD.2021.10.04

Gasiorek, J., & Giles, H. (2013). Communication, Volunteering, and Aging: A Research Agenda. International Journal of Communication, 7, 2659–2677. https://ijoc.org/index.php/ijoc/article/view/1774/1037

Gaston, K., & Alexander, J.A. (2001). Effective organization and management of public sector volunteer workers: Police special constables. International Journal of Public Sector Management, 14(1), 59–74. https://doi.org/10.1108/09513550110387075

Gidron, B. (1978). Volunteer work and its rewards. Volunteer Administration, 11(3), 18-32. https://www.researchgate.net/publication/12989435_Volunteer_Work_and_Its_Rewards

Gillespie, D.F., & King, A.E.O. (1985). Demographic Understanding of Volunteerism. Journal of Sociology and Social Welfare, 12(4), 798–816. https://scholarworks.wmich.edu/cgi/viewcontent.cgi?article=1728&context=jssw

Griszbacher, N., Varga, Á., & Kemény, I. (2022). Sport, megaesemények, önkéntesek és az egyedi élmény faktor: Az önkéntesek szerepe az arénaélmény létrehozásában a megasportesemények során. Vezetéstudomány, 53(1), 15–28. https://doi.org/10.14267/VEZTUD.2022.01.02

Grönlund, H., Holmes, K., Kang, C., Cnaan, R.A., Handy, F., Brudney, J.L., Haski-Leventhal, D., Hustinx, L., Kassam, M., Meijs, L.C.P.M., Pessi, A.B., Ranade, B., Smith, K.A., Yamauchi, N., & Zrinščak, S. (2011). Cultural Values and Volunteering: A Cross-cultural Comparison of Students’ Motivation to Volunteer in 13 Countries. Journal of Academic Ethics, 9, 87–106. https://doi.org/10.1007/s10805-011-9131-6

Gyulavári, T. & Malota, E. (2014). Az énképilleszkedés- elmélet szerepe a fogyasztók turisztikai desztinációértékelésében. Marketing és Menedzsment, 48(3), 5-14. https://journals.lib.pte.hu/index.php/mm/article/view/981

Haski-Leventhal, D. (2009). Elderly volunteering and well-being: A cross-European comparison based on SHARE data. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 20, 388–404. https://doi.org/10.1007/s11266-009-9096-x

Heron, B.A. (2005). Changes and challenges: Preparing social work students for practicums in today’s sub-Saharan African context. Journal of International Social Work, 48(6), 782–793. https://doi.org/10.1177/0020872805057088

Hibbert, S., Piacentini, M., & Dajani, H.A. (2003). Understanding volunteer motivation for participation in a community-based food cooperative. International Journal of Nonprofit and Voluntary Sector Marketing, 8(1), 30–42. https://doi.org/10.1002/nvsm.199

Ho, Y.W., You, J., & Fung, H. H. (2012). The moderating role of age in the relationship between volunteering motives and well-being. European Journal of Ageing, 9, 319–327. https://doi.org/10.1007/s10433-012-0245-5

Hubert, J., Gyulavári, T., & Malota, E. (2012). Marketingmérés: Coopetiton - Verseny és együttműködés a marketingben. MOK 18. Országos Konferenciája. 2012. augusztus 30-31., Miskolc.

Ibrahim, N.A., & Brannen, D.E. (1997). Implications of Gender Differences on the Motivations to Volunteer in Hospitals. Journal of Social Service Research, 22(4), 1–18. https://doi.org/10.1300/J079v22n04_01

Jablin, F.M. (2001). Organizational Entry, Assimilation and Disengagement/Exit. In F.M. Jablin & J. Putnam (Eds.), The New Handbook of Organizational Communication: Advances in Theory, Research and Methods (pp. 732-818). Thousand Oaks, CA: Sage.

Jenner, J.R. (1981). Volunteerism as an aspect of women’s work lives. Journal of Vocational Behavior, 19(3), 302–314. https://doi.org/10.1016/0001-8791(81)90065-8

Jenner, J.R. (1982). Participation, leadership, and the role of volunteerism among selected women volunteers. Journal of Voluntary Action Research, 11(4), 27–38. https://doi.org/10.1177/089976408201100404

Kaminski, A. (1996). A National Network for Men as Volunteers? Women’s Philanthropy, 4(June), 8–11. Katz, D. (1960). The functional approach to the study of attitudes. Public Opinion Quarterly, 24(2), 163–204. https://doi.org/10.1086/266945

Kidd, A.H., & Kidd, R.M. (1997). Characteristics and Motives of Adolescent Volunteers in Wildlife Education. Psychological Reports, 80(3), 747–753. https://doi.org/10.2466/pr0.1997.80.3.747

Kılıç, I., Seçilmiş, C., & Özdemir, C. (2023). The role of travel influencers in volunteer tourism: an application of the cognitive response theory. Current Issues in Tourism, 27(2), 200-216. https://doi.org/10.1080/13683500.2023.2174087

Killian, M., Fahy, J., & O’Loughlin, D. (2016). The Case for Altruism in eWoM Motivations. In Plewa, C., & Conduit, J. (Eds.), Making a Difference Through Marketing (pp. 129-142). Springer.

Kim, E., & Cuskelly, G. (2017). A systematic quantitative review of volunteer management in events. Event Management, 21(1), 83–100. https://doi.org/10.3727/152599517X14809630271195

Kim, M., Trail, G.T., Lim, J., & Kim, Y.K. (2009). The role of psychological contract in intention to continue volunteering. Journal of Sport Management, 23(5), 549–573. https://doi.org/10.1123/jsm.23.5.549

Központi Statisztikai Hivatal (2021). A nonprofit szervezetek száma és bevételei bevételnagyság szerint. https://www.ksh.hu/stadat_files/gsz/hu/gsz0015.html

Központi Statisztikai Hivatal (2020). A nonprofit szektor legfontosabb jellemzői 2020-ban. https://www.ksh.hu/docs/hun/xftp/stattukor/nonprofit/2020/index.html

Kragt, D., & Holtrop. D. (2019). Volunteering research in Australia: A narrative review. Australian Journal of Psychology, 71(4), 342–360. https://doi.org/10.1111/ajpy.12251

Kramer, M.W., Meisenbach, R.J. & Hansen, G.J. (2013). Communication, Uncertainty, and Volunteer Membership. Journal of Applied Communication Research, 41(1), 18-39, https://doi.org/10.1080/00909882.2012.750002

László, D. (2013). Az önkéntesség pszichológiai vonatkozásainak szakirodalmi áttekintése. Magyar Pszichológiai Szemle, 68(2), 329–355. https://doi.org/10.1556/MPSzle.68.2013.2.8

Lee, Y.J., & Brudney, J.L. (2012). Participation in formal and informal volunteering: Implications for volunteer recruitment. Nonprofit Management and Leadership, 23(2), 159–180. https://doi.org/10.1002/nml.21060

Lee, Y., Kim, M., & Koo, J. (2016). The impact of social interaction and team member exchange on sport event volunteer management. Sport Management Review, 19(5), 550–562. https://doi.org/10.1016/j.smr.2016.04.005

Liao-Troth, M.A. (2005). Are they here for the long haul? The effects of functional motives and personality factors on the psychological contracts of volunteers. Nonprofit and Voluntary Sector Quarterly, 34(4), 510–530. https://doi.org/10.1177/0899764005279513

Lo, A.S., & Lee, C.Y.S. (2011). Motivations and perceived value of volunteer tourists from Hong Kong. Tourism Management, 32(2), 326–334. https://doi.org/10.1016/j.tourman.2010.03.002

Lyons, K., Hanley, J., Wearing, S., & Neil, J. (2012). Gap year volunteer tourism: Myths of global citizenship? Annals of Tourism Research, 39(1), 361–378 https://doi.org/10.1016/j.annals.2011.04.016

Lyons, K.D., & Wearing, S. (Eds.) (2008). Journeys of discovery in volunteer tourism. CABI. Marsden, P., & Campbell, K. (1984). Measuring tie strength. Social Forces, 63(2), 482–501. https://doi.org/10.2307/2579058

McComb, M. (1995). Becoming a travelers aid volunteer: Communication in socialization and training. Communication Studies, 46(3-4), 297–316. https://doi.org/10.1080/10510979509368458

Meier, S., & Stutzer, A. (2008). Is Volunteering Rewarding in Itself? Economica, 75(297), 39–59. https://doi.org/10.1111/j.1468-0335.2007.00597.x

Meijs, L.C.P.M. (1997). Management van vrijwilligersorganisaties [Management of volunteer organizations]. Utrecht, the Netherlands: NOV Publikaties

Merrilees, B., Miller, D., & Yakimova, R. (2019). Volunteer Retention Motives and Determinants across the Volunteer Lifecycle. Journal of Nonprofit & Public Sector Marketing, 32(1), 25–46. https://doi.org/10.1080/10495142.2019.1689220

Miller, L.E., Powell, G.N., & Seltzer, J. (1990). Determinants of turnover among volunteers. Human Relations, 43(9), 901–917. https://doi.org/10.1177/001872679004300906

Molnár, K., & Vida, V. (2021): Vállalati önkéntesség a gyakorlatban. Önkéntes Szemle, 1(4), 76–93. https://doi.org/10.53585/OnkSzem.2021.4.76-93

Nichols, G. (2012). The psychological contract of volunteers: A new research agenda. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 24, 986–1005. https://doi.org/10.1007/s11266-012-9294-9

Nichols, G., & King, L. (1998). Volunteers in the Guide Association: problems and solutions. Voluntary Action, 1(1), 21–31.

Oesterle, S., Kirpatrick, M., & Mortimer, J.T. (2004). Volunteerism during the transition to adulthood: A life course perspective. Social Forces, 82(3), 1123–1149. https://doi.org/10.1353/sof.2004.0049

Okun, M.A., & Schultz, A. (2003). Age and Motives for Volunteering: Testing Hypotheses Derived From Socioemotional Selectivity Theory. Psychology and Aging, 18(2), 231–239. https://doi.org/10.1037/0882-7974.18.2.231

Omoto, A.M., & Snyder, M. (2002). Considerations of community: The context and process of volunteerism. American Behavioral Scientist, 45(5), 846–867. https://doi.org/10.1177/0002764202045005007

O’Reilly, C.A., & Chatman, J. (1986). Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. Journal of Applied Psychology, 71(3), 492–499. https://doi.org/10.1037/0021-9010.71.3.492

Oswald, P.A. (2000). Subtle Sex Bias in Empathy and Helping Behavior. Psychological Reports, 87(2), 545– 551. https://doi.org/10.2466/pr0.2000.87.2.545

Otoo, F.E., & Amuquandoh, F.E. (2014). An exploration of the motivations for volunteering: A study of international volunteer tourists to Ghana. Tourism Management Perspectives, 11, 51–57. https://doi.org/10.1016/j.tmp.2014.04.001

Owen, F.K., & Celik N.D. (2018). Lifelong healthy lifestyle and wellness. Current Approaches in Psychiatry, 10(4), 440–453. https://doi.org/10.18863/pgy.364108

Pater, K. (2021). Volunteers – Citizens building the future of Europe presented at Civil Society Day, 2021. Brussels: European Economic and Social Committee.

Pearce, J.L. (1993). Volunteers: The organisational behaviour of unpaid workers. London/New York: Routledge.

Pelsőci, B.L., Nagy, Á., & Gáti, M. (2021). Az értékesítés digitális átalakulása. Az egyéni és szervezeti technológiaelfogadást meghatározó tényezők empirikus elemzése. (10), 14-27. https://doi.org/10.14267/VEZTUD.2021.10.02

Penner, L.A. (2002). Dispositional and Organizational Influences on Sustained Volunteerism: An Interactionist Perspective. The Journal of Social Issues, 58(3), 447–467. https://doi.org/10.1111/1540-4560.00270

Pólya, B., & Martos, T. (2012). Miért jó önkéntes munkát vállalni? Az önkéntesség és az élettel való elégedettség kapcsolata öndetermináció-elméleti megközelítésben. Mentálhigiéné és Pszichoszomatika, 13(3), 255–271. https://doi.org/10.1556/Mental.13.2012.3.1

Randle, M., & Dolnicar, S. (2009a). Does Cultural Background Affect Volunteering Behavior? Journal of Nonprofit & Public Sector Marketing, 21(2), 225–247. https://doi.org/10.1080/10495140802529649

Randle, M., & Dolnicar, S. (2009b). Not Just Any Volunteers: Segmenting the Market to Attract the High Contributors. Journal of Nonprofit & Public Sector Marketing, 21(3), 271–282. https://doi.org/10.1080/10495140802644513

Rodell, J.B., Breitsohl, H., Schröder, M., & Keating, D.J. (2016). Employee Volunteering: A Review and Framework for Future Research. Journal of Management, 42(1), 55–84. https://doi.org/10.1177/0149206315614374

Rosenhan, D.L. (1970). The natural socialization of altruistic autonomy. In J. Macauley & L. Berkowitz (Eds.), Altruism and helping behavior (pp. 251–268). New York: Academic.

Rousseau, D. & Tijoriwala, S. (1998). Assessing psychological contracts: issues, alternatives and measures. Journal of Organisational Behaviour, 19(S1), 679– 696.

Sengupta, D., Verghese, A.K., & Rys, M. (2023). Motivations of Volunteering during Crises—Perspectives of Polish Youths during the Ukrainian Refugee Crisis. Administrative Sciences 13(2), 53. https://doi.org/10.3390/admsci13020053

Shan, Y., & King, K.W. (2015). The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers’ Brand-Related eWOM Referral Intentions. Journal of Interactive Advertising, 15(1), 16–27, https://doi.org./10.1080/15252019.2015.1016636

Shantz, A., Saksida, T., & Alfes, K. (2014). Dedicating Time to Volunteering: Values, Engagement, and Commitment to Beneficiaries. Applied Psychology, 63(4), 671–697. https://doi.org/10.1111/apps.12010

Shure, R.S. (1998). The identification of those most likely to volunteer: Characteristics of male volunteers in the Big Brothers/Big Sisters program (Dissertation). University of Illinois at Chicago. In Wymer, W.W. (1998). Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity. Journal of Nonprofit and Voluntary Sector Marketing, 3(4), 321–336.

Smith, M., Bruner, J., & White, R. (1956). Opinions and personality. New York: Wiley.

Smith, D.H., Stebbins, R.A., Grotz, J., Kumar, P., Nga J.L.H., & Puyvelde, S.V. (2016). Typologies of Associations and Volunteering. In Smith, D.H., Stebbins, R.A., & Grotz, J. (Eds.), The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations (pp. 90–125). Palgrave Macmillan.

Söderhamn, U., Landmark, B, Aasgaard, L., Eide, H. & Söderhamn, O. (2012). Volunteering in dementia care – a Norwegian phenomenological study. Journal of Multidisciplinary Healthcare, 5, 61–67. https://doi.org/10.2147/JMDH.S28240

Starnes, B.J., & Wymer, W.W., Jr. (2001). Conceptual foundations and practical guidelines for retaining volunteers who serve in local nonprofit organizations: Part II. Journal of Nonprofit & Public Sector Marketing, 9(1–2), 97–118. https://doi.org/10.1300/J054v09n01_06

Snyder, H. (2019). Literature review as a research methodology: An overview and guideline. Journal of Business Research, 104, 333-339. https://doi.org/10.1016/j.jbusres.2019.07.039

Taylor, T., Darcy, S., Hoye, R., & Cuskelly, G. (2006). Using psychological contract theory to explore issues in effective volunteer management. European Sport Management Quarterly, 6(2), 123-147. https://doi.org/10.1080/16184740600954122

Teamsage.io (2023). Volunteering Statistics for 2022: How Charitable Are We? https://teamstage.io/volunteering-statistics/

Thompson, R., & Russell, L. (2017). Trainee teachers in unpaid teaching posts: volunteering, risk and vulnerability. Journal of Vocational Education & Training, 69(4), 637–654. https://doi.org/10.1080/13636820.2017.1322129

Torraco, R.J. (2016). Writing Integrative Literature Reviews. Human Resource Development Review, 15(4), 404–428. https://doi.org/10.1177/1534484316671606

Trent, S.B., & Allen, J.A. (2019). Resilience Only Gets You So Far: Volunteer Incivility and Burnout. Organization Management Journal, 16(2), 69–80, https://doi.org/10.1080/15416518.2019.1604199

Tschirhart, M. (1998). Understanding the older stipended volunteer. Public Productivity and Management Review, 22(1), 35–48. https://doi.org/10.2307/3380588

Vecina, M.L., Chacón, F., Sueiro, M., & Barrón, A. (2012). Volunteer Engagement: Does Engagement Predict the Degree of Satisfaction among New Volunteers and the Commitment of Those who have been Active Longer? Applied Psychology, 61(1), 130–148. https://doi.org/10.1111/j.1464-0597.2011.00460.x

Wang, P.Z. (2004). Assessing motivations for sports volunteerism. North American Advances in Consumer Research, 31, 420–425.

Whittemore, R., & Knafl, K. (2005). The integrative review: updated methodology. Journal of Advanced Nursing, 52(5), 546–553. https://doi.org/10.1111/j.1365-2648.2005.03621.x

Wilson, J. (2000). Volunteering. Annual Review of Sociology, 26(1), 215–240. http://www.jstor.org/stable/223443

Wilson, J., & Janoski, T. (1995). The Contribution of Religion to Volunteer Work. Sociology of Religion, 56(2), 137–152. https://doi.org/10.2307/3711760

Wisner, P.S., Stringfellow, A., Youngdahl, W.E., & Parker, L. (2005). The service volunteer–loyalty chain: An exploratory study of charitable not-for-profit service organizations. Journal of Operations Management, 23(2), 143–161. https://doi.org/10.1016/j.jom.2004.07.003

Wymer, W.W. (1997a). Segmenting volunteers using values, self-esteem, empathy and facilitation as determinant variables. Journal of Nonprofit and Voluntary Sector Marketing, 5(2), 3–28. https://doi.org/10.1300/J054v05n02_02

Wymer, W.W. (1997b). A Religious Motivation to Volunteer? Exploring the Linkage Between Volunteering and Religious Values. Journal of Nonprofit & Public Sector Marketing, 5(3), 3–17. https://doi.org/10.1300/J054v05n03_02

Wymer, W.W. (1998). Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity. Journal of Nonprofit and Voluntary Sector Marketing, 3(4), 321– 336. https://doi.org/10.1002/nvsm.6090030406

Wymer, W.W., & Samu, S. (2002). Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering. Journal of Marketing Management, 18(9-10), 971–989. https://doi.org/10.1362/0267257012930358

Downloads

Megjelent

2024-04-15

Hogyan kell idézni

Bifkovics, B., & Malota, E. (2024). Önkéntesség a szájreklám és a szervezetek kommunikációjának tükrében: Integratív szakirodalmi szintézis és javasolt kutatási irányok. Vezetéstudomány Budapest Management Review, 55(4), 63–76. https://doi.org/10.14267/VEZTUD.2024.04.05

Folyóirat szám

Rovat

Tanulmányok