Az Ipar 4.0 implementációval kapcsolatos vezetői motivációk és akadályozó tényezők elemzése hazai vállalatvezetők véleménye alapján


  • Nóra Obermayer University of Pannonia
  • Tibor Csizmadia University of Pannonia
  • Dávid Máté Hargitai University of Pannonia
  • Tamás Attila Kigyós University of Pannonia



attitude, Industry 4.0, labour force, motivation


Internet, social media, digital transformation, Internet of Things, smart technologies and artificial intelligence are increasingly part of people’s lives. Automation and robotics are the key factors for Industry 4.0. Companies are now facing the challenge of integrating artificial intelligence and robots into their workforce by encouraging employees to work with their ‘robotic teammates’. A few studies have examined attitudes towards these new technologies. This study summarises the first part of a major research project that aims to reveal the attitudes and perceptions of company leaders towards digital transformation and Industry 4.0. The research is based on qualitative interviews with Hungarian managers. The main findings show that there is a great amount of uncertainty towards the upcoming changes in the world of work and a bit of anxiety as well, but as the change unfolds, the companies become more and more confident and willing to apply the new technologies.


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Author Biographies

Nóra Obermayer, University of Pannonia

Associate Professor

Tibor Csizmadia, University of Pannonia

Associate Professor

Dávid Máté Hargitai, University of Pannonia

Senior Assistant Lecturer

Tamás Attila Kigyós, University of Pannonia



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How to Cite

Obermayer, N., Csizmadia, T., Hargitai, D. M., & Kigyós, T. A. (2021). Az Ipar 4.0 implementációval kapcsolatos vezetői motivációk és akadályozó tényezők elemzése hazai vállalatvezetők véleménye alapján. Vezetéstudomány / Budapest Management Review, 52(2), 60–72.



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