Current and expected level of development of environmental strategies
A survey of Hungarian companies
DOI:
https://doi.org/10.14267/VEZTUD.2024.10.02Keywords:
environmental strategies, corporate sustainability, management models, cluster analysisAbstract
For companies to survive in the long term, they need to sell products and services that are recognised by the market in terms of environmental and sustainability criteria. Meeting these challenges in the business environment requires companies to adapt and improve their existing business models. The research underlying the present study focused on the largest companies in Hungary in terms of number of employees (mainly medium and large companies), focusing on the current and expected levels of development of environmental strategies. The research was conducted through a questionnaire survey and used cluster analysis method to analyse the data. The clustering by level of environmental strategies resulted in three distinct groups of companies (Leaders, Awakening, and Laggards). The research results indicate that the companies in the study are already actively tackling environmental challenges and anticipate that innovations addressing these issues will play a more prominent role in their future objectives.
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