Kultúramenedzsment a digitális korban
Öt élenjáró szimfonikus nagyzenekar üzleti modellje
DOI:
https://doi.org/10.14267/VEZTUD.2020.07-08.03Kulcsszavak:
üzleti modell, üzletimodell-innováció, kultúramenedzsment, társadalmi hasznosság, közpénzAbsztrakt
A kutatás egy újszerű terület feltárásának kezdeti lépéseit teszi meg, valamint az üzleti szemlélet fontosságát mutatja be a művészetek területen. A szerzők az elméleti összefoglalást követően a zeneipari trendeket és a XXI. századi szimfonikus zenekarokkal szemben támasztott igényeket vizsgálják meg, majd pedig a Berlini Filharmonikusok, a London Symphony Orchestra, a San Francisco Symphony, a Budapesti Fesztiválzenekar, végül pedig a Budafoki Dohnányi Zenekar működését állítják kutatásuk fókuszába. A zenekarok hasonló missziót eltérő üzleti modellekkel valósítanak meg. A zenekarok közötti legnagyobb különbség a finanszírozásukra vezethető vissza: míg az amerikai zenekar piaci alapon működik, addig az európaiak esetében jelentős a közpénzből történő támogatás. A vizsgált zenekarok felismerték, hogy napjaink gyorsan változó világában egy üzleti modell sem örökérvényű: igyekeznek a fogyasztók változó igényeire reagálni és a technológia adta lehetőségeket minél nagyobb mértékben kihasználni.
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