A termékmenedzser-szerepkör elvárásainak feltárása a magyar szoftverpiac példáján keresztül
DOI:
https://doi.org/10.14267/VEZTUD.2024.07-08.03Kulcsszavak:
termékmenedzser, szoftverpiaci elvárások, tartalomelemzés, készségek, feladatkörökAbsztrakt
A szoftverpiacon az érdekelt felek (stakeholder oldal) igényeinek a szem előtt tartása kiemelt jelentőségű lett. Ennek eredményeképpen a termékmenedzserek ma már kulcsszerepet töltenek be az IT-projektekben a stakeholder igények, az üzleti célkitűzéseknek és a rendelkezésre álló technológiai megoldások ismeretek birtokában. Jelen cikk elméleti része a termékmenedzser-szerepkör kialakulásának és feladatainak áttekintését foglalja össze. Ezután LinkedIn álláshirdetések (n=212) tartalomelemzésével tárja fel, hogy az IT-piac milyen elvárásokat támaszt a termékmenedzser-szereplők irányába. Az eredmények részletesen bemutatják azokat az alapvető készségeket és feladatköröket, amelyeket a vállalatok gyakran kiemelnek az álláshirdetésekben, így elsajátításuk kiemelten fontos. Két készség, a vezetés és az aktív figyelem, esetén a statisztikai számítások alátámasztották, hogy ezen készségek a cégméret növekedésével egyre fontosabbak a vállalatok számára. Továbbá az is elmondható, hogy a mikro- és kisvállalatok életében sokkal fontosabb a kooperáció. A cikk eredményei hasznos útmutatást nyújthatnak a jövő termékmenedzsereinek.
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