Digitalizációs projektek a magyar kiskereskedelmi szektorban
Két meghatározó szegmens összehasonlítása empirikus példákon keresztül
DOI:
https://doi.org/10.14267/VEZTUD.2020.06.04Keywords:
Industry 4.0, digitalization, retail, value chain, fashion, sportAbstract
Digitalization is one of the most relevant global processes of our time that includes many aspects of everyday life, and also transforms retail. In this research the authors investigate what kind of digitalization trends prevail in retail, how can they be framed, and how companies try to follow these trends by implementing different digitalization projects. As a result, they can show that digitalization has an important role in the strategies of the companies, and they also possess the necessary resources and capabilities needed to tackle this issue. On the other hand, managers have to think about the role and impacts of information technology in a much broader sense than previously. Also, in order to create efficient front-end digitalization solutions, it is necessary to have properly developed and adjusted supporting back-end processes in place.
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