Digitalizációs projektek a magyar kiskereskedelmi szektorban

Két meghatározó szegmens összehasonlítása empirikus példákon keresztül


  • Zsolt Matyusz Corvinus University of Budapest
  • Bence Pistrui Corvinus University of Budapest



Industry 4.0, digitalization, retail, value chain, fashion, sport


Digitalization is one of the most relevant global processes of our time that includes many aspects of everyday life, and also transforms retail. In this research the authors investigate what kind of digitalization trends prevail in retail, how can they be framed, and how companies try to follow these trends by implementing different digitalization projects. As a result, they can show that digitalization has an important role in the strategies of the companies, and they also possess the necessary resources and capabilities needed to tackle this issue. On the other hand, managers have to think about the role and impacts of information technology in a much broader sense than previously. Also, in order to create efficient front-end digitalization solutions, it is necessary to have properly developed and adjusted supporting back-end processes in place.


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Author Biographies

Zsolt Matyusz, Corvinus University of Budapest

Associate Professor

Bence Pistrui, Corvinus University of Budapest

PhD student


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How to Cite

Matyusz, Z., & Pistrui, B. (2020). Digitalizációs projektek a magyar kiskereskedelmi szektorban: Két meghatározó szegmens összehasonlítása empirikus példákon keresztül. Vezetéstudomány / Budapest Management Review, 51(6), 27–41.




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