Kultúramenedzsment a digitális korban

Öt élenjáró szimfonikus nagyzenekar üzleti modellje

Kulcsszavak: üzleti modell, üzletimodell-innováció, kultúramenedzsment, társadalmi hasznosság, közpénz

Absztrakt

A kutatás egy újszerű terület feltárásának kezdeti lépéseit teszi meg, valamint az üzleti szemlélet fontosságát mutatja be a művészetek területen. A szerzők az elméleti összefoglalást követően a zeneipari trendeket és a XXI. századi szimfonikus zenekarokkal szemben támasztott igényeket vizsgálják meg, majd pedig a Berlini Filharmonikusok, a London Symphony Orchestra, a San Francisco Symphony, a Budapesti Fesztiválzenekar, végül pedig a Budafoki Dohnányi Zenekar működését állítják kutatásuk fókuszába. A zenekarok hasonló missziót eltérő üzleti modellekkel valósítanak meg. A zenekarok közötti legnagyobb különbség a finanszírozásukra vezethető vissza: míg az amerikai zenekar piaci alapon működik, addig az európaiak esetében jelentős a közpénzből történő támogatás. A vizsgált zenekarok felismerték, hogy napjaink gyorsan változó világában egy üzleti modell sem örökérvényű: igyekeznek a fogyasztók változó igényeire reagálni és a technológia adta lehetőségeket minél nagyobb mértékben kihasználni.

Letöltések

Letölthető adat még nem áll rendelkezésre.

Szerző életrajzok

Roland Zs. Szabó, Budapesti Corvinus Egyetem

Egyetemi docens

Borbála Szedmák, Budapesti Corvinus Egyetem

Kutató

Hivatkozások

A 2008. évi XCIX. tv. 44.§ (2020. 01. 08-i állapot)

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Megjelent
2020-07-09
Hogyan kell idézni
Szabó, R. Z., & Szedmák, B. (2020). Kultúramenedzsment a digitális korban: Öt élenjáró szimfonikus nagyzenekar üzleti modellje. Vezetéstudomány / Budapest Management Review, 51(7-8), 27-41. https://doi.org/10.14267/VEZTUD.2020.07-08.03
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