Consumers in a new role
The corporate aspects of prosumption
DOI:
https://doi.org/10.14267/VEZTUD.2024.12.05Keywords:
prosumption, stakeholder theory, business modelAbstract
Prosumption may offer solutions to many contemporary problems. Consumers can benefit from the sale of goods and services they produce, realise savings, improve their relationships, and enjoy the creative activities they carry out. Similarly, companies can profit from taking advantage of activities that prosumers perform for them. Considering society, prosumption can lead to greater legal equality, democratisation, more efficient resource use, economic benefits for marginalised regions, and increased flexibility of economic processes. In the following study, the authors examine the corporate aspects of prosumption applying stakeholder theory and business modelling using the case of household energy production as an example. The results show that this new form of prosumption brings about fundamental changes not only in the lives of prosumers, but also in the operations of corporate players in the energy sector.
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