Consumer acceptance of business practices for sustainability in the time of COVID

Experiences of a student sample




corporate sustainability, business models for sustainability, sustainable consumption, rebound effect


The restrictions and lockdowns resulting from the COVID-19 pandemic had a significant impact on the rise of sustainability-focused business practices. The aim of this study was twofold: to explore how consumer adoption of sustainable business practices changed during the pandemic, and to examine whether a rebound effect was to be expected once the pandemic was over. The authors used descriptive statistics, as well as factor and cluster analysis on a sample of 622 recipients to investigate the above areas. The results showed that consumers’ openness to the practices studied increased overall, apart from sharing solutions (accommodation, transport). However, there also seemed to be a rebound expected in the adoption of sustainable business practices after the pandemic, already partly observed, for example in terms of material consumption and missed trips.


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Author Biographies

Mária Csutora, Corvinus University of Budapest


Cecília Szigeti, Budapest Metropolitan University

associate professor

Gábor Harangozó, Corvinus University of Budapest

associate professor


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How to Cite

Csutora, M., Szigeti, C., & Harangozó, G. (2024). Consumer acceptance of business practices for sustainability in the time of COVID: Experiences of a student sample. Vezetéstudomány Budapest Management Review, 55(2), 2–16.