Exploring consumer perceptions of electric scooters using the triple-layer business model canvas
DOI:
https://doi.org/10.14267/VEZTUD.2023.09.06Keywords:
electric-scooter, triple-layered business model canvas, environmentally conscious consumer, focus group, social impactAbstract
The authors’ exploratory research examined the platform-based shareable e-scooters as a possible „greener” transport alternative, in terms of sustainability and environmental awareness. In three focus group studies, they examined the attitudes of non-users towards sustainability, alternative transport, and electric scooters by analysing the social and environmental layers of the triple-layered business model canvas (TLBMC). The results show that respondents are most concerned about the lack of clarity on regulatory issues and the lack of adequate infrastructure for micro-mobility solutions. This exploratory research aims to understand the success factors for the deployment of electric micro-mobility projects, with additional actors playing a role. Therefore, incorporating the results the authors have just obtained, they propose using actor-network theory (ANT) for future studies, specifically suited to understanding the dynamics and relationships between actors.
Downloads
References
ApolloScooters. (2022. március 7). Health Benefits of Riding an Electric Scooter. https://apolloscooters.co/blogs/news/health-benefits-of-riding-an-electric-scooter
Bakó, B., Berezvai, Z., Cseke, P. Z., & Isztin, P. (2019). Infrastruktúra-bővítés világversenyek idején. A Mol Bubi esete a FINA világbajnoksággal. Közgazdasági Szemle, 66(01), 4–21. https://doi.org/10.18414/KSZ.2019.1.4
Berényi, J., Hideg, V., Horváth, D., Remenyik, B., Siska, M. & Fleischer, T. (2022). A koronavírus-világjárvány és hatásai a közlekedési alágazatokban. In Munkácsy A. & Jászberényi M. (Eds.), Fenntarthatóság és reziliencia a mobilitásban (pp. 78-89). Akadémiai Kiadó.
Bocken, N., Short, S., Rana, P., & Evans, S. (2013). A value mapping tool for sustainable business modelling. Corporate Governance: The International Journal of Business in Society, 13(5), 482–497. https://doi.org/10.1108/CG-06-2013-0078
BoltBlog. (2022. december 3). Bolt’s e-scooters: reuse, repair, and recycle. https://blog.bolt.eu/en/bolts-e-scooters-reuse-repair-and-recycle/
Callon, M. (1987). Society in the Making: The Study of Technology as a Tool for Sociological Analysis. In Bijker, W. E., Hughes, T. P., & Pinch, T. (Eds.), The Social Construction of Technological Systems: New directions in the sociology and history of technology (pp. 83-103). Cambridge, Massachusetts, MIT Press.
Carlier, M. (2022). Automotive industry worldwide - statistics & facts. Statista. https://www.statista.com/topics/1487/automotive-industry/#topicOverview
Chun, Y.Y., & Lee, K.M. (2013). Life Cycle-Based Generic Business Strategies for Sustainable Business Models. Journal of Sustainable Development, 6(8), 1-15. https://doi.org/10.5539/jsd.v6n8p1
Coes, D.H. (2014). Critically assessing the strengths and limitations of the Business Model Canvas (Master thesis). University of Twente, Twente. https://essay.utwente.nl/64749/1/Coes_MA_MB.pdf
Gössling, S. (2020). Integrating e-scooters in urban transportation: Problems, policies, and the prospect of system change. Transportation Research Part D: Transport and Environment, 79, 102230. https://doi.org/10.1016/j.trd.2020.102230
Gyulavári, T., Mitev, A. Z., Neulinger, Á., Neumann-Bódi, E., Simon, J., & Szűcs, K. (2017). A marketingkutatás alapjai (e-könyv). Akadémiai Kiadó.
Hofmeister Tóth, Á., Kelemen, K., & Piskóti, M. (2010). Környezettudatos fogyasztói magatartásminták a magyar háztartásokban. In Csépe A. (Eds.), Új Marketing Világrend (pp. 358-370). Budapesti Kommunikációs és Üzleti Főiskola.
Holme, R., & Watts, P. (2000). Corporate social responsibility: Making good business sense. World Business Council for Sustainable Development.
Hong, D., Jang, S., & Lee, C. (2023). Investigation of shared micromobility preference for last-mile travel on shared parking lots in city center. Travel Behaviour and Society, 30, 163-177. https://doi.org/10.1016/j.tbs.2022.09.002
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474–1486. https://doi.org/10.1016/j.jclepro.2016.06.067
Kopplin, C. S., Brand, B. M., & Reichenberger, Y. (2021). Consumer acceptance of shared escooters for urban and short-distance mobility. Transportation Research Part D: Transport and Environment, 91, 102680. https://doi.org/10.1016/j.trd.2020.102680
Lehóczky, A. (2020). Csökkent, de még mindig magas a légszennyezettség Európában és Magyarországon. Masfelfok.hu. https://masfelfok.hu/2020/12/07/csokkent-de-meg-mindig-magas-a-legszennyezettseg-europaban-es-magyarorszagon/
Lozano, R. (2008). Envisioning sustainability three-dimensionally. Journal of Cleaner Production, 16(17), 1838–1846. https://doi.org/10.1016/j.jclepro.2008.02.008
Malhotra, N. K. (2017). Marketingkutatás (e-könyv). Akadémia Kiadó.
Mladenović, M., Dibaj, S., & Lopatnikov, D., (2022). Evaluation of electric scooter deployment in the City of Helsinki: A perspective on sociotechnical transitions dynamics and adaptive governance. Department of Built Environment, Aalto University.
Maus, J. (2019). When electric scooter and bicycle users collide. BikePortland, https://bikeportland.org/2019/08/28/when-electric-scooter-and-bicycle-users-collide-302158
van Marrewijk, M. (2003). Multiple levels of corporate sustainability. Journal of Business Ethics, 44(2), 107–119. https://doi.org/10.1023/A:1023383229086
Nemeslaki, A., Urbán, Z., & Trestyén, A. (2008). Alapvető e-business-modellek működése és magyarországi elterjedtségük. Vezetéstudomány, 39(12), 4–15. https://doi.org/10.14267/VEZTUD.2008.12.01
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. John Wiley & Sons, Inc.
Osterwalder, A., Pigneur, Y, & Tucci, C.L. (2005). Clarifying Business Models: Origins, Present, and Future of the Concept. Communications of the Association for Information System, 16, 1-25. https://doi.org/10.17705/1CAIS.01601
Petruska, I. (2017). Fogyasztói magatartás. In Kovács I. (Eds.), Marketing: Fókuszban a termék (71-90). Typotex. Racingline. (2022. július 7). Akkumulátorok újrahasznosításával járul hozzá a fenntartható közlekedéshez a TIER és a Remondis. https://racingline.hu/e-mobility/akkumulatorok-ujrahasznositasaval-jarul-hozza-a-fenntarthato-kozlekedeshez-a-tier-es-a-remondis/2022/07/06/
Rebitzer, G., Ekvall, T., Frischknecht, R., Hunkeler, D., Norris, G., Rydberg, T., Schmidt, W.-P., Suh, S., Weidema, B. P., & Pennington, D. W. (2004). Life cycle assessment. Environment International, 30(5), 701–720. https://doi.org/10.1016/j.envint.2003.11.005
Reid, A., & Miedzinski, M. (2008). Eco-Innovation. Final Report for Sectoral Innovation Watch. https://doi.org/10.13140/RG.2.1.1748.0089
Robbie, G. (2020, August 7). More people are riding electric scooters amid social distancing concerns. WSUF Public Media. https://news.wfsu.org/
Santos, C., Coelho, A., & Marques, A. (2023). The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk. Asia-Pacific Journal of Business Administration. https://doi.org/10.1108/APJBA-05-2022-0216
Sherman, W. R. (2012). The triple bottom line: The reporting of doing well & doing good. Journal of Applied Business Research (JABR), 28(4), 673. https://doi.org/10.19030/jabr.v28i4.7051
Shrivastava, P., & Statler, M. (Eds.) (2020). Learning From the Global Financial Crisis: Creatively, Reliably, and Sustainably. Stanford University Press.
Sokolowski, M. M. (2020). Laws and policies on electric scooters in the European Union: A ride to the micromobility directive? European Energy and Environmental Law Review, 29(4), 127–140. https://doi.org/10.54648/EELR2020036
Sung, H. (2023). Causal impacts of the COVID-19 pandemic on daily ridership of public bicycle sharing in Seoul. Sustainable Cities and Society, 89, 104344. https://doi.org/10.1016/j.scs.2022.104344
Sztankóczy, A. (2019). Elektromos roller, a veszedelmes közlekedési tévedés. VálaszOnline. https://www.valaszonline.hu/2019/11/11/elektormos-roller-veszelyek-kornyezetszennyezes-elemzes/
Szűcs, R. S. (2020). A fogyasztói tudatosság affektív és konatív komponensei. Gradus, 7(1), 105–114. https://doi.org/10.47833/2020.1.ECO.002
Tenczer, G. (2021). Megjelent Budapesten az indexszel,féklámpával felszerelt elektromos bérroller. Telex. https://telex.hu/belfold/2021/09/09/megjelent-budapesten-azindexszel-feklampaval-felszerelt-elektromos-berroller
Tóth, A. (2022). Tavaly még hatalmas volt az ózonlyuk, de ha minden jól megy, 20 év múlva végleg eltűnhet. Qubit. https://qubit.hu/2022/07/07/tavaly-meg-hatalmas-voltaz-ozonlyuk-de-ha-minden-jol-megy-20-ev-mulvavegleg-eltunhet
Törőcsik, M. (2016). A fogyasztói magatartás új tendenciái. Vezetéstudomány, 47(Marketingtudományi Különszám), 19-25. https://unipub.lib.uni-corvinus.hu/2325/1/VT2016n4p19.pdf
Törőcsik, M. & Maksiomovic, Á. (2022). A nemfogyasztás, mint új kihívás. Szabad Piac, (2), 70-77. https://epa.oszk.hu/04500/04520/00006/pdf/EPA04520_szabadpiac_2022_02_070-077.pdf
Umweltbunesamt. (2021. október 27). E-Scooter momentan kein Beitrag zur Verkehrswende. https://www.umweltbundesamt.de/themen/verkehr/nachhaltige-mobilitaet/e-scooter-momentan-kein-beitrag-zur-verkehrswende
Upward, A., & Jones, P. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible with natural and social science. Organization & Environment, 29(1), 97–123. https://doi.org/10.1177/1086026615592933
Varga, G. (2020). Conflicting economic and social interests in the use of urban commons: Segways and electric scooters in public spaces. A case study from Budapest, Hungary. Espaço e Economia, 19. https://doi.org/10.4000/espacoeconomia.17212
WorldWildLife. (2022). #RideGreen with Lime and WWF. https://www.worldwildlife.org/pages/ridegreen-withlime-and-wwf
Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of Management, 37(4), 1019–1042. https://doi.org/10.1177/0149206311406265
Wang, G., Krzywda, D., Kondrashev, S., & Vorona-Slivinskaya, L. (2021). Recycling and Upcycling in the Practice of Waste Management of Construction Giants. Sustainability, 13(2), 640. https://doi.org/10.3390/su13020640
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Vezetéstudomány / Budapest Management Review
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors assign copyright to Vezetéstudomány / Budapest Management Review. Authors are responsible for permission to reproduce copyright material from other sources.
