Marketing Resources and Firm Performance
The Role of Marketing Capabilities and Market Munificence in an Emerging African Economy
DOI:
https://doi.org/10.14267/VEZTUD.2022.05.07Kulcsszavak:
marketing-erőforrások, vállalati teljesítmény, marketingképességek, piaci nagylelkűségAbsztrakt
A cikkben kis- és középvállalati (KKV) kontextusban, egy fejlődő afrikai gazdaságban vizsgálják a szerzők a marketing-erőforrások és a vállalati teljesítmény közötti kapcsolatot. A cikk ghánai KKV-mintán elemzi a marketing-erőforrások és a vállalati teljesítmény közötti közvetlen kapcsolatot, a marketingképességek mediáló hatását a marketing-erőforrások és vállalati teljesítmény között, és azt, ahogyan a piaci nagylelkűség moderálja a marketingképességek hatását a vállalati teljesítményre. Pozitív oksági kapcsolatot bizonyít a marketing-erőforrások használata és a vállalati teljesítmény között. Az eredmények gyakorló KKV-vezetők számára szolgálhatnak megoldásul, amikor vállalati teljesítménnyel kapcsolatos terveik sikerre viteléhez erőforrásokat vonnak be egy fejlődő gazdaságban.
Letöltések
Hivatkozások
Abor, J., & Biekpe, N. (2006). Small business financing initiatives in Ghana. Problems and Perspectives in Management, 4(3), 69–77.
Abor, J., & Quartey, P. (2010). Issues in SME development in Ghana and South Africa. International Research Journal of Finance and Economics, 39(6), 215-228.
Adaileh, M. J., Alrawashdeh, M., Elrehail, H., & Ala- dayleh, K. J. (2020). Assessing the nexus between knowledge management and firm performance: A data article. Data in Brief, 32, 106283.
Ahinful, G. S., & Tauringana, V. (2019a). Environmental Management Practices and Financial Performance of SMEs in Ghana. In Advances in Environmental Accounting & Management (pp. 127–157). Bingley: Emerald Publishing Limited. https://doi.org/10.1108/S1479-359820190000008006
Alnawas, I., & Hemsley-Brown, J. (2019a). Market orientation and hotel performance: Investigating the role of high-order marketing capabilities. International Journal of Contemporary Hospitality Management, 31(4), 1885–1905. https://doi.org/10.1108/IJCHM-07-2018-0564
Andersson, U., Cuervo-Cazurra, A., & Nielsen, B. B. (2014). From the Editors: Explaining interaction effects within and across levels of analysis. Journal of International Business Studies, 45(9), 1063–1071. https://doi.org/10.1057/jibs.2014.50
Angulo-Ruiz, F., Donthu, N., Prior, D., & Rialp, J. (2014). The financial contribution of customer-oriented marketing capability. Journal of the Academy of Marketing Science, 42(4), 380–399. https://doi.org/10.1007/s11747-013-0353-6
Asdrubali, P., & Signore, S. (2015). The Economic Impact of EU Guarantees on Credit to SMEs – Evidence from CESEE Countries (EIF Working Paper No. 2015/29). European Investment Fund (EIF).
Ayyagari, M., Demirgüç-Kunt, A., & Maksimovic, V. (2011). Small vs. Young Firms Across the World: Contribution to Employment, Job Creation, and Growth (SSRN Scholarly Paper ID 1807732). Social Science Research Network.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
Barney, J. B., & Arikan, A. M. (2001). The resource-based view: Origins and implications. In Hitt, M.A., Freeman, R. E. & Harrison, J. S. (Eds.), The Blackwell Handbook of Strategic Management (pp. 124-188.). Oxford: Blackwell.
Barney, J., Wright, M., & Ketchen Jr, D. J. (2001). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6), 625-641. http://doi.org/10.1016/S0149-2063(01)00114-3
Barrales‐Molina, V., Martínez‐López, F. J., & Gázquez‐ Abad, J. C. (2014). Dynamic Marketing Capabilities: Toward an Integrative Framework. International Journal of Management Reviews, 16(4), 397–416. https://doi.org/10.1111/ijmr.12026
Beck, T., Demirgüç-Kunt, A., & Martinez Peria, M. S. (2008). Banking SME around the world: Lending practices, business models, drivers and obstacles. Washington, DC: World Bank.
Blesa, A., & Ripollés, M. (2008). The influence of marketing capabilities on economic international performance. International Marketing Review, 25(6), 651– 673. https://doi.org/10.1108/02651330810915574
Bodea, L. S. (2016). The Effects of Marketing Capabilities on Firm’s Performance. Annals of the University of Oradea, Economic Science Series, 25(1), 476–484.
Cacciolatti, L., & Lee, S. H. (2016). Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69(12), 5597-5610. https://doi.org/10.1016/j.jbusres.2016.03.067
Carson, G., O’Connor, C., & Simmons, G. (2020). The crucial role of market intelligence in the development of small business marketing capabilities. Journal of Small Business and Enterprise Development, 27(5), 797–816. https://doi.org/10.1108/JSBED-12-2019-0394
Carvalho, L., & Costa, T. (2014). Small and medium enterprises (SMEs) and competitiveness: An empirical study. Journal of Management Studies, 2(2), 88-95.
Castrogiovanni, G. J. (1991). Environmental Munificence: A Theoretical Assessment. Academy of Management Review, 16(3), 542–565. https://doi.org/10.5465/amr.1991.4279475
Chen, H., Zeng, S., Lin, H., & Ma, H. (2017). Munificence, Dynamism, and Complexity: How Industry Context Drives Corporate Sustainability. Business Strategy and the Environment, 26(2), 125–141. https://doi.org/10.1002/bse.1902
Cohen, J. (2013). Statistical Power Analysis for the Behavioral Sciences. Cambridge, MA: Academic Press.
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87. https://doi.org/10.1002/smj.4250100107
Dankó, D. (2004). Az erőforrás-alapú elmélet kései születése és fejlődésének lehetőségei = Late birth of the resource-based view, and ways to develop. Vezetéstudomány – Budapest Management Review, 35(ksz.), 4-15.
Davcik, N. S., & Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69(12), 5547–5552. https://doi.org/10.1016/j.jbusres.2016.04.169
Day, G. S. (1994). The Capabilities of Market-Driven Organizations. Journal of Marketing, 58(4), 37–52. https://doi.org/10.1177/002224299405800404
Day, G. S. (2011). Closing the Marketing Capabilities Gap. Journal of Marketing, 75(4), 183–195. https://doi.org/10.1509/jmkg.75.4.183
Delmas, M. A., & Pekovic, S. (2015). Resource Efficiency Strategies and Market Conditions. Long Range Planning, 48(2), 80–94. https://doi.org/10.1016/j.lrp.2013.08.014
Dess, G. G., & Beard, D. W. (1984). Dimensions of Organizational Task Environments. Administrative Science Quarterly, 29(1), 52. https://doi.org/10.2307/2393080
Diaz-Serrano, L., & Frank G. Sackey, F. G. (2018). Microfinance and credit rationing: Does the microfinance type matter? Journal of Sustainable Finance & Investment, 8(2), 114-131, https://doi.org/10.1080/20430795.2017.1403181
Domeher, D., Frimpong, J. M., & Mireku, K. (2014). Nature of the SME financing gap: Some evidence from Ghana. International Journal of Economics and Finance, 6(7), 165–175. https://doi.org/10.5539/ijef.v6n7p165
Easmon, R. B., Kastner, A. N. A., Blankson, C., & Mahmoud, M. A. (2019). Social capital and export performance of SMEs in Ghana: The role of firm capabilities. African Journal of Economic and Management Studies, 10(3), 262–285. https://doi.org/10.1108/AJEMS-11-2018-0361
Elbanna, S., & Child, J. (2007). Influences on strategic decision effectiveness: Development and test of an integrative model. Strategic Management Journal, 28(4), 431-453. https://doi.org/10.1002/smj.597
Elrehail, H. (2018). The relationship among leadership, innovation and knowledge sharing: A guidance for analysis. Data in Brief, 19, 128–133. https://doi.org/10.1016/j.dib.2018.04.138
Fahy, J. (1996). Competitive advantage in international services: A resource-based view. International Studies of Management & Organization, 26(2), 24-37. https://doi.org/10.1080/00208825.1996.11656679
Felin, T., Foss, N. J., Heimeriks, K. H., & Madsen, T. L. (2012). Microfoundations of Routines and Capabilities: Individuals, Processes, and Structure. Journal of Management Studies, 49(8), 1351–1374. https://doi.org/10.1111/j.1467-6486.2012.01052.x
Ferraris, A., Mazzoleni, A., Devalle, A., & Couturier, J. (2019). Big data analytics capabilities and knowledge management: Impact on firm performance. Management Decision, 57(8), 1923–1936. https://doi.org/10.1108/MD-07-2018-0825
Fiorito, S. S., & LaForge, R. W. (1986). A Marketing Strategy Analysis of Small Retailers. American Journal of Small Business, 10(4), 7–18. https://doi.org/10.1177/104225878601000401
Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382–388. https://doi.org/10.1177/002224378101800313
Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement. Journal of Marketing, 80(3), 60–78. https://doi.org/10.1509/jm.15.0153
García‐Sánchez, I.-M., Martínez‐Ferrero, J., & Garcia‐Benau, M.-A. (2019). Integrated reporting: The mediating role of the board of directors and investor protection on managerial discretion in munificent environments. Corporate Social Responsibility and Environmental Management, 26(1), 29–45. https://doi.org/10.1002/csr.1655
Gaski, J. F., & Nevin, J. R. (1985). The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel. Journal of Marketing Research, 22(2), 130-142. https://doi.org/10.2307/3151359
Goll, I., & Rasheed, A. A. (2004). The Moderating Effect of Environmental Munificence and Dynamism on the Relationship Between Discretionary Social Responsibility and Firm Performance. Journal of Business Ethics, 49(1), 41–54. https://doi.org/10.1023/B:BUSI.0000013862.14941.4e
Goll, I., & Rasheed, A. M. (1997). Rational decision-making and firm performance: The moderating role of the environment. Strategic Management Journal, 18(7), 583-591.
Grant, R. M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33(3), 114–135. https://doi.org/10.2307/41166664
Griffith, C. J., Livesey, K. M., & Clayton, D. (2010a). The assessment of food safety culture. British Food Journal, 112(4), 439–456. https://doi.org/10.1108/00070701011034448
Hansen, G. S., & Wernerfelt, B. (1989). Determinants of firm performance: The relative importance of economic and organizational factors. Strategic Management Journal, 10(5), 399–411. https://doi.org/10.1002/smj.4250100502
Harangozó, T. (2012). Az erőforrás-alapú megközelítés a gyakorlatban – Az intellektuális tőke mint az alapvető képesség forrása? / The resource-based view in practice – Intellectual capital as source of basic capability. Vezetéstudomány – Budapest Management Review, 43(7-8), 57-67. https://doi.org/10.14267/VEZTUD.2012.07.05
Heide, J. B. (1994). Interorganizational Governance in Marketing Channels. Journal of Marketing, 58(1), 71– 85. https://doi.org/10.1177/002224299405800106
Heirati, N., O’Cass, A., & Ngo, L. V. (2013). The contingent value of marketing and social networking capabilities in firm performance. Journal of Strategic Marketing, 21(1), 82–98. https://doi.org/10.1080/0965254X.2012.742130
Heirati, N., O’Cass, A., & Ngo, L. V. (2013). The contingent value of marketing and social networking capabilities in firm performance. Journal of Strategic Marketing, 21(1), 82-98. https://doi.org/10.1080/0965254X.2012.742130
Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005). The performance impact of marketing resources. Journal of Business Research, 58(1), 18–27. https://doi.org/10.1016/S0148-2963(03)00109-7
Hooley, G., Fahy, J., Cox, T., Beracs, J., Fonfara, K & Snoj, B. (1999). Marketing Capabilities and Firm Performance: A Hierarchical Model. Journal of Market-Focused Management, 4, 259–278. https://doi.org/10.1023/A:1009879120167
Kamboj, S., & Rahman, Z. (2015). Marketing capabilities and firm performance: Literature review and future research agenda. International Journal of Productivity and Performance Management, 64(8), 1041–1067. https://doi.org/10.1108/IJPPM-08-2014-0117
Kongolo, M. (2010). Job creation versus job shedding and the role of SMEs in economic development. African Journal of Business Management, 4(11), 2288–2295.
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42(1), 1-21. https://doi.org/10.1007/s11747-013-0336-7
Krasnikov, A., & Jayachandran, S. (2008). The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance. Journal of Marketing, 72(4), 1–11. https://doi.org/10.1509/jmkg.72.4.001
Lafferty, B. A., & Tomas M. Hult, G. (2001). A synthesis of contemporary market orientation perspectives. European Journal of Marketing, 35(1/2), 92–109. https://doi.org/10.1108/03090560110363364
Lee, J.-S., & Hsieh, C.-J. (2010). A Research in Relating Entrepreneurship, Marketing Capability, Innovative Capability and Sustained Competitive Advantage. Journal of Business & Economics Research (JBER), 8(9), 109-120. https://doi.org/10.19030/jber.v8i9.763
Li, S., Wei, M., Qu, H., & Qiu, S. (2020). How does self-image congruity affect tourists’ environmentally responsible behavior? Journal of Sustainable Tourism, 28(12), 2156–2174. https://doi.org/10.1080/09669582.2020.1800717
López-Gamero, M. D., Molina-Azorín, J. F., & Claver- Cortés, E. (2009). The whole relationship between environmental variables and firm performance: Competitive advantage and firm resources as mediator variables. Journal of Environmental Management, 90(10), 3110–3121. https://doi.org/10.1016/j.jenvman.2009.05.007
Ma, H. (2000). Competitive Advantage and Firm Performance. Competitiveness Review: An International Business Journal, 10(2), 15 – 32. http://dx.doi.org/10.1108/eb046396
Mariadoss, B. J., Tansuhaj, P. S., & Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms. Industrial Marketing Management, 40(8), 1305–1318. https://doi.org/10.1016/j.indmarman.2011.10.006
Martin-Tapia, I., Aragon-Correa, J. A., & Senise-Barrio, M. E. (2008). Being green and export intensity of SMEs: The moderating influence of perceived uncertainty. Ecological Economics, 68(1), 56–67. https://doi.org/10.1016/j.ecolecon.2008.01.032
Mason, M. C., Floreani, J., Miani, S., Beltrame, F., & Cappelletto, R. (2015). Understanding the Impact of Entrepreneurial Orientation on Smes’ Performance. The Role of the Financing Structure. Procedia Economics and Finance, 23, 1649–1661. https://doi.org/10.1016/S2212-5671(15)00470-0
Mele, C., & Della Corte, V. (2013). Resource-Based View and Service-Dominant Logic: Similarities, Differences and Further Research (SSRN Scholarly Paper ID 2488529). Social Science Research Network.
Mensah, S. (2004). A review of SME financing schemes in Ghana. A Presentation at the UNIDO Regional Workshop of Financing SMEs, 15–16.
Miller, K. D., Pentland, B. T., & Choi, S. (2012). Dynamics of Performing and Remembering Organizational Routines. Journal of Management Studies, 49(8), 1536 –1558. https://doi.org/10.1111/j.1467-6486.2012.01062.x
Morgan, N. A., Feng, H., & Whitler, K. A. (2018). Marketing Capabilities in International Marketing. Journal of International Marketing, 26(1), 61–95. https://doi.org/10.1509/jim.17.0056
Morgan, N. A., Slotegraaf, R. J., & Vorhies, D. W. (2009a). Linking marketing capabilities with profit growth. International Journal of Research in Marketing, 26(4), 284–293. https://doi.org/10.1016/j.ijresmar.2009.06.005
Morgan, N. A., Vorhies, D. W., & Mason, C. (2001). The impact of marketing capabilities and market knowledge on business performance. American Marketing Association. Conference Proceedings, 12, 196.
Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), 909–920. https://doi.org/10.1002/smj.764
Möller, K., & Anttila, M. (1987). Marketing capability – A key success factor in small business? Journal of Marketing Management, 3(2), 185-203, https://doi.org/10.1080/0267257X.1987.9964038
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: The process through marketing capabilities and competitive advantages. Journal of the Academy of Marketing Science, 39(2), 252–269.
Najafi-Tavani, S., Sharifi, H., & Najafi-Tavani, Z. (2016). Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity. Journal of Business Research, 69(11), 5059–5064. https://doi.org/10.1016/j.jbusres.2016.04.080
Ngo, L. V., & O’Cass, A. (2012). Performance implications of market orientation, marketing resources, and marketing capabilities. Journal of Marketing Management, 28(1–2), 173–187. https://doi.org/10.1080/0267257X.2011.621443
Nunnally, J. C. (1978). Psychometric Theory. New York: Mcgraw Hill.
Oppong, M., Owiredu, A., & Churchill, R. Q. (2014). Micro and Small-Scale Enterprises Development in Ghana. European Journal of Accounting Auditing and Finance Research, 2(6), 84-97.
Orr, L. M., Bush, V. D., & Vorhies, D. W. (2011). Leveraging firm-level marketing capabilities with marketing employee development. Journal of Business Research, 64(10), 1074–1081. https://doi.org/10.1016/j.jbusres.2010.11.003
Otache, I. (2019). The mediating effect of teamwork on the relationship between strategic orientation and performance of Nigerian banks. European Business Review, 31(5), 744–760. https://doi.org/10.1108/EBR-10-2017-0183
Othman, A. A., Abd Rahman, S., Sundram, V. P. K., & Bhatti, M. A. (2015). Modelling marketing resources, procurement process coordination and firm performance in the Malaysian building construction industry. Engineering, Construction and Architectural Management, 22(6), 644–668. https://doi.org/10.1108/ECAM-02-2014-0030
Park, N. K., & Mezias, J. M. (2005). Before and after the technology sector crash: The effect of environmental munificence on stock market response to alliances of e-commerce firms. Strategic Management Journal, 26(11), 987–1007. https://doi.org/10.1002/smj.489
Park, S. H., Chen, R. (Rongxin), & Gallagher, S. (2002). Firm Resources as Moderators of the Relationship Between Market Growth and Strategic Alliances in Semiconductor Start-ups. Academy of Management Journal, 45(3), 527–545. https://doi.org/10.5465/3069379
Pelham, A. M. (1999). Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms. Journal of Business Research, 45(1), 33–46. https://doi.org/10.1016/S0148-2963(98)00026-5
Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic Management Journal, 14(3), 179-191. https://doi.org/10.1002/smj.4250140303
Petrou, A. P., Hadjielias, E., Thanos, I. C., & Dimitratos, P. (2020). Strategic decision-making processes, international environmental munificence and the accelerated internationalization of SMEs. International Business Review, 29(5), 101735. https://doi.org/10.1016/j.ibusrev.2020.101735
Piskóti, I. (2016). A business marketing identitása – elméleti, kutatási trendek, az innovációvezérelt modell / The Identity of Business Marketing – Theoretical, Research Trends, The Innovation-driven Model. Vezetéstudomány – Budapest Management Review, 47(4), 35–74. https://doi.org/10.14267/veztud.2016.04.07
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717–731. https://doi.org/10.3758/BF03206553
Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions. Multivariate Behavioral Research, 42(1), 185–227. https://doi.org/10.1080/00273170701341316
Pulendran, S., Speed, R., & Widing, R. E. (2003). Marketing planning, market orientation and business performance. European Journal of Marketing, 37(3/4), 476 – 497. https://doi.org/10.1108/03090560310459050
Pulka, B. M., Ramli, A. B., & Bakar, M. S. (2018). Marketing Capabilities, Resources Acquisition Capabilities, Risk Management Capabilities, Opportunity Recognition Capabilities and SMEs Performance: A Proposed Framework. Asian Journal of Multidisciplinary Studies, 6(1), 12-22.
Quaye, D., & Mensah, I. (2018). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535– 1553. https://doi.org/10.1108/MD-08-2017-0784
Qureshi, M. S., Aziz, N., & Mian, S. A. (2017). How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology-based firms in Turkey. Journal of Global Entrepreneurship Research, 7(1), 15. https://doi.org/10.1186/s40497-017-0071-5
Richard, P. J., Devinney, T. M., Yip, G. S., & Johnson, G. (2009). Measuring Organizational Performance: Towards Methodological Best Practice. Journal of Management, 35(3), 718–804. https://doi.org/10.1177/0149206308330560
Schans, D. van der (2015). The British Business Bank’s role in facilitating economic growth by addressing imperfections in SME finance markets. Venture Capital, 17(1–2), 7–25. https://doi.org/10.1080/13691066.2015.1021026
Shou, Z., Yang, L., Zhang, Q., & Su, C. (2013). Market munificence and inter-firm information sharing: The moderating effect of specific assets. Journal of Business Research, 66(10), 2130–2138. https://doi.org/10.1016/j.jbusres.2013.02.039
Shou, Z., Yang, L., Zhang, Q., & Su, C. (2013). Market munificence and inter-firm information sharing: The moderating effect of specific assets. Journal of Business Research, 66(10), 2130–2138. https://doi.org/10.1016/j.jbusres.2013.02.039
Song, M., Nason, R. W., & Di Benedetto, C. A. (2008). Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation. Journal of International Marketing, 16(1), 4–38. https://doi.org/10.1509/jimk.16.1.4
Spielmann, N., & Williams, C. (2016). It goes with the territory: Communal leverage as a marketing resource. Journal of Business Research, 69(12), 5636–5643. https://doi.org/10.1016/j.jbusres.2016.03.071
Spillan, J., & Parnell, J. (2006). Marketing Resources and Firm Performance Among SMEs. European Management Journal, 24(2–3), 236–245. https://doi.org/10.1016/j.emj.2006.03.013
Srivastava, R. K., Fahey, L., & Christensen, H. K. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27(6), 777-802. https://doi.org/10.1016/S0149-2063(01)00123-4
Swaminathan, V., & Moorman, C. (2009). Marketing Alliances, Firm Networks, and Firm Value Creation. Journal of Marketing, 73(5), 52–69. https://doi.org/10.1509/jmkg.73.5.52
Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland. Tourism Management, 31(2), 221-231. https://doi.org/10.1016/j.tourman.2009.02.013
Tan, Q., & Sousa, C. M. P. (2015). Leveraging marketing capabilities into competitive advantage and export performance. International Marketing Review, 32(1), 78–102. https://doi.org/10.1108/IMR-12-2013-0279
Teece, D. J., Pisano, G., & Shuen, A. (1998.). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.
Tempel, A., & Walgenbach, P. (2007a). Global Standardization of Organizational Forms and Management Practices? What New Institutionalism and the Business-Systems Approach Can Learn from Each Other. Journal of Management Studies, 44(1), 1–24. https://doi.org/10.1111/j.1467-6486.2006.00644.x
Vieira, V. A., Perin, M. G., & Sampaio, C. H. (2018). The moderating effect of managers’ leadership behavior on salespeople’s self-efficacy. Journal of Retailing and Consumer Services, 40, 150–162. https://doi.org/10.1016/j.jretconser.2017.09.010
Vorhies, D. W., & Morgan, N. A. (2005a). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing, 69(1), 80–94. https://doi.org/10.1509/jmkg.69.1.80.55505
Vorhies, D. W., Orr, L. M., & Bush, V. D. (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation. Journal of the Academy of Marketing Science, 39(5), 736–756. https://doi.org/10.1007/s11747-010-0228-z
Wang, G., Dou, W., Zhu, W., & Zhou, N. (2015). The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence. Journal of Business Research, 68(9), 1928–1936. https://doi.org/10.1016/j.jbusres.2015.01.002
Wang, X., Lin, Y., & Shi, Y. (2019). The moderating role of organizational environments on the relationship be- tween inventory leanness and venture survival in Chinese manufacturing. Journal of Manufacturing Technology Management, 31(2), 413–440. https://doi.org/10.1108/JMTM-04-2019-0129
Yu, W., Ramanathan, R., & Nath, P. (2014). The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective. Industrial Marketing Management, 43(1), 25–31. https://doi.org/10.1016/j.indmarman.2013.07.014
Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal of Consumer Research, 37(2), 197– 206. http://www.jstor.org/stable/10.1086/651257
Downloads
Megjelent
Hogyan kell idézni
Folyóirat szám
Rovat
License
Copyright (c) 2022 Vezetéstudomány / Budapest Management Review
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors assign copyright to Vezetéstudomány / Budapest Management Review. Authors are responsible for permission to reproduce copyright material from other sources.
