A materializmus, boldogság, siker és élményfogyasztás összefüggéseinek vizsgálata tinédzserek körében
DOI:
https://doi.org/10.14267/VEZTUD.2020.04.06Keywords:
materialism, happiness, experience, success, teenagersAbstract
Materialism or materialistic attitude means to what extent are the worldly possessions important for individuals and what is the role of material goods in one’s life. The academic research on materialism goes back to the past few decades. In the past researchers investigated all the antecedent and dependent variables of materialism. Nowadays the interest of researchers shifted towards investigating materialism related to happiness, success, pleasure- and status consumption. Most of the academic studies apply quantitative methodology which does not provide enough information to understand the deeper, semantic and psychological meanings of the topics being investigated. This paper summarizes the results of an experimental qualitative research applying photo-collage and association tests. The findings highlight how material possessions and money are related to happiness, success, and pleasure consumption among the teenagers’ minds of our sample.
Downloads
References
Adib, H., & El-Bassiouny, N. (2012). Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt. Journal of Islamic Marketing, 3(3), 255–282. https://doi.org/10.1108/17590831211259745
Banerjee, R., & Dittmar, H. (2008). Individual differences in children’s materialism: The role of peer relations. Personality and Social Psychology Bulletin, 34(1), 17–31. https://doi.org/10.1177/0146167207309196
Belk, R. W. (1983). Worldly possessions: Issues and criticisms. Advances in Consumer Research, 10, 514–520, http://acrwebsite.org/volumes/6172/volumes/v10/NA-10
Belk, R. W. (1988). Possessions and the Extended Self. Journal of Consumer Research, 15(2), 139-168. https://doi.org/10.1086/209154
Carter, T. J. & Gilovich, T. (2012). I am what I do, not what I have: the centrality of experiential purchases to the self-concept. Journal of Personality and Social Psychology, 102. 1304-1317. https://doi/10.1037/a0027407
Chan, K. (2013). Development of materialistic values among children and adolescents. Young Consumers, 14(3), 244–257. https://doi.org/10.1108/YC-01-2013-00339
Chan, K., & Cai, X. (2009). Influence of television advertising on adolescents in China: An urban-rural comparison. Young Consumers, 10(2), 133–145. https://doi.org/10.1108/17473610910964714
Chan, K., & Prendergast, G. (2007). Materialism and Social Comparison Among Adolescents. Social Behavior and Personality: An International Journal, 35(2), 213–228. https://doi.org/10.2224/sbp.2007.35.2.213
Chan, K., & Prendergast, G. P. (2008). Social comparison, imitation of celebrity models and materialism among Chinese youth. International Journal of Advertising, 27(5), 799–826. https://doi.org/10.2501/S026504870808030X
Chang, L. & Arkin, R. M. (2002). Materialism as an attempt to cope with uncertainty. Psychology and Marketing, 19(5), 389–406. https://doi.org/10.1002/mar.10016
Chaplin, L. N., & John, D. R. (2007). Growing up in a Material World: Age Differences in Materialism in Children and Adolescents. Journal of Consumer Research, 34(4), 480–493. https://doi.org/10.1086/518546
Chaplin, L. N., & John, D. R. (2010). Interpersonal influences on adolescent materialism: A new look at the role of parents and peers. Journal of Consumer Psychology, 20(2), 176–184. https://doi.org/10.1016/j.jcps.2010.02.002
Chaplin, L. N., Hill, R. P., & John, D. R. (2014). Poverty and Materialism: A Look at Impoverished Versus Affluent Children. Journal of Public Policy & Marketing, 33(1), 78–92. https://doi.org/10.1509/jppm.13.050
Chia, S. C. (2010). How social influence mediates media effects on adolescents’ materialism. Communication Research, 37(3), 400–419. https://doi.org/10.1177/0093650210362463
Csikszentmihalyi, M. & Rochberg-Halton, E. (1981). The meaning of things. Domestic symbols and the self. Cambridge: Cambridge University Press.
Debreceni, J. & Hofmeister-Tóth, Á. (2017). A tinédzserek anyagias jellemvonásai, az egyéni értékek és a közösségi média használat összefüggései. In Bányai, E., Lányi, B.,& Törőcsik, M. (Eds.), Tükröződés, társtudományok, trendek, fogyasztás (pp. 97-106). Egyesület a Marketing Oktatásért és kutatásért (EMOK) XXIII. Országos Konferencia tanulmánykötet. Pécs, Magyarország: Pécsi Tudományegyetem Közgazdaságtudományi Kar (PTE KTK).
Debreceni, J. (2018). Merre tart az anyagiasság-kutatás?: Az elmúlt nyolc év meghatározó kutatási eredményeinek összefoglalása. In Józsa, L., Korcsmáros, E. & Seres Huszárik, K. (Eds.), A hatékony marketing (pp.148-159). EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete.
Debreceni, J., & Hofmeister-Toth, A. (2018). Materialism among teenagers, the relationship between terminal values and social media use. International Journal Multidisciplinarity In Business and Science, 4(5), 5–12. https://hrcak.srce.hr/205401
Deckop, J. R., Jurkiewicz, C. L. & Giacalone, R. A. (2010). Effects of materialism on work-related personal wellbeing. Human Relations, 63(7), 1007-1030. https://doi.org/10.1177/0018726709353953
Douglas, M. & Isherwood, B. C. (1979). The World of Goods: Towards an Anthropology of Consumption. London: Allen Lane.
Duh, H. I. (2016). Childhood family experiences and young Generation Y money attitudes and materialism. Personality and Individual Differences, 95(68), 134–139. https://doi.org/10.1016/j.paid.2016.02.027
Festinger, L. (1954). A Theory of Social Comparison Processes. Human Relations, 7(2), 117–140. https://doi.org/10.1177/001872675400700202
Flouri, E. (1999). An integrated model of consumer materialism : Can economic socialization and maternal values predict materialistic attitudes in adolescents? Journal of Socio-Economics, 28, 707–724. https://doi.org/10.1016/S1053-5357(99)00053-0
Furby, L. (1978). Possession in humans: An exploratory study of its meaning and motivation. Social Behavior and Personality: an International Journal, 6(1), 49–65. https://doi.org/10.2224/sbp.1978.6.1.49
Gil, L. A., Kwon, K. N., Good, L. K., & Johnson, L. W. (2012). Impact of self on attitudes toward luxury brands among teens. Journal of Business Research, 65(10), 1425–1433. https://doi.org/10.1016/j.jbusres.2011.10.008
Goldberg, M. E., Gorn, G. J., Peracchio, L. a., & Bamossy, G. (2003). Understanding Materialism Among Youth. Journal of Consumer Psychology, 13(3), 278–288. https://doi.org/10.1207/S15327663JCP1303_09
Grubb, E. L. & Grathwohl, H. L. (1967). Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach. Journal of Marketing, 31(4), 22–27.
Guevarra, D. A., & Howell, R. T. (2015). To have in order to do: Exploring the effects of consuming experiential products on well-being. Journal of Consumer Psychology, 25(1), 28–41. https://doi.org/10.1016/j.jcps.2014.06.006
Hofmeister-Tóth, Á. (2016). Fogyasztói értékek, trendek és magatartás: Korreferátum Törőcsik Mária: A fogyasztói magatartás új tendenciái című tanulmányához. Vezetéstudomány, 47(4), 26-29.
Inglehart, R (1990). Values, Ideology, and Cognitive Mobilization in New Social Movements. In: Dalton, R. & Kuechler, M. (Eds.), Challanging the Political Order. New Social and Political Movements in Western Democracies (pp. 43-46). Cambridge: Polity Press.
Isaksen, K. J., & Roper, S. (2012). The Commodification of Self-Esteem : Branding and British Teenagers. Psychology & Marketing, 29(3), 117–136. https://doi.org/10.1002/mar
Islam, T., Wei, J., Sheikh, Z., Hameed, Z., & Azam, R. I. (2017). Determinants of compulsive buying behavior among young adults: The mediating role of materialism. Journal of Adolescence, 61(July), 117–130. https://doi.org/10.1016/j.adolescence.2017.10.004
Jiang, J., Song, Y., Ke, Y., Wang, R., & Liu, H. (2016). Is Disciplinary Culture a Moderator Between Materialism and Subjective Well-being? A Three-Wave Longitudinal Study. Journal of Happiness Studies, 17(4), 1391–1408. https://doi.org/10.1007/s10902-015-9649-1
Jiang, J., Zhang, Y., Ke, Y., Hawk, S. T., & Qiu, H. (2015). Can’t buy me friendship ? Peer rejection and adolescent materialism: Implicit self-esteem as a mediator. Journal of Experimental Social Psychology, 58(May), 48–55. https://doi.org/10.1016/j.jesp.2015.01.001
Kahle, L. R., Beatty, S. E., & Homer, P. (1986). Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS). Journal of Consumer Research, 13(December), 405–409. https://doi.org/10.1086/209079
Kasser, T. (2005). Az anyagiasság súlyos ára. Budapest: Ursus Libris.
Kasser, T., Rosenblum, K. L., Sameroff, A. J., Deci, E. L., Niemiec, C. P., Ryan, R. M., & Hawks, S. (2014). Changes in materialism, changes in psychological well-being: Evidence from three longitudinal studies and an intervention experiment. Motivation and Emotion, 38(1), 1–22. https://doi.org/10.1007/s11031-013-9371-4
Kasser, T., Ryan, R., Couchman, C. E., & Sheldon, K. (2004). Materialistic values: Their causes and consequence. In Kasser, T. & Kanner, A. D. (Eds.), Psychology and consumer culture: The struggle for a good life in a materialistic world (pp. 11-28). Washington, D.C: American Psychological Association. https://doi.org/10.1037/10658-002
King, R. B., & Datu, J. A. D. (2017). Materialism does not pay: Materialistic students have lower motivation, engagement, and achievement. Contemporary Educational Psychology, 49(3), 289–301. https://doi.org/10.1016/j.cedpsych.2017.03.003
Ku, L. (2015). Development of Materialism in Adolescence: The Longitudinal Role of Life Satisfaction Among Chinese Youths. Social Indicators Research, 124(1), 231–247. https://doi.org/10.1007/s11205-014-0787-3
La Ferle, C., & Chan, K. (2008). Determinants for materialism among adolescents in Singapore. Young Consumers, 9(3), 201–214. https://doi.org/10.1108/17473610810901633
Lenka, U., & Vandana, M. (2016) Direct and Indirect Influence of Interpersonal and Environmental Agents on Materialism in Children. Psychological Studies, 61(1), 5566. https://doi.org/10.1007/s12646-015-0343-5
Martos, T., & Kopp, M. S. (2012). Life Goals and Well-Being: Does Financial Status Matter? Evidence from a Representative Hungarian Sample. Social Indicators Research, 105(3), 561–568. https://doi.org/10.1007/s11205-011-9788-7
McCracken, G. (1986). Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods. Journal of Consumer Research, 13(1), 71–84. https://doi.org/10.1086/209048
Moschis, P. G., & Churchill, A. G. (1978). Consumer Socialization: A Theoretical and Empirical Analysis on JSTOR. Journal of Marketing Research, 15(4), 599–609.
Opree, S. J., Buijzen, M., Van, E. A., & Valkenburg, P. M. (2014). Children’s Advertising Exposure, Advertised Product Desire, and Materialism: A Longitudinal Study. Communication Research, 41(5), 717–735. https://doi.org/10.1177/0093650213479129
Piko, B. F. (2006). Satisfaction with life, psychosocial health and materialism among Hungarian youth. Journal of Health Psychology, 11(6), 827–831. https://doi.org/10.1177/1359105306069072
Pilch, I., & Górnik-Durose, M. E. (2016). Do we need “dark” traits to explain materialism? The incremental validity of the Dark Triad over the HEXACO domains in predicting materialistic orientation. Personality and Individual Differences, 102(November), 102–106. https://doi.org/10.1016/j.paid.2016.06.047
Rassuli, K. M. & Hollander, S. C. (1986). Desire-Induced, Innate, Insatiable?. Journal of Macromarketing, 6(2), 4–24. https://doi.org/10.1177/027614678600600205
Richins, M. L., & Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19(3), 303–316. https://doi.org/10.1086/209304
Roberts, J. A., Tanner, J. F., & Manolis, C. (2005). Materialism and the Family S tructure-S tress Relation. Journal of Consumer Psychology, 15(2), 183–190. https://doi.org/10.1207/s15327663jcp1502_10
Ryan, L., & Dziurawiec, S. (2001). Materialism and its relationship to life satisfaction. Social Indicators Research, 55(August), 185–197. https://doi.org/10.1023/A:1011002123169
Schor, J. B. (2004). Born to buy: The commercialized child in the new consumer culture. New York: Scribner.
Szondy, M. (2007). Anyagi helyzet és boldogság: kapcsolat individuális és nemzetközi szinten. In: Konkoly-Thege, B., & Martos, T. (Eds). Az életcél kérdõív magyar változatának jellemzői. Mentálhigiéné és Pszichoszomatika, 7(3), 153–169. https://doi.org/10.1556/Ment
Törőcsik, M. (2016). A fogyasztói magatartás új tendenciái. Vezetéstudomány, 47(4), 19-25
Twenge, J. M., & Kasser, T. (2013). Generational Changes in Materialism and Work Centrality, 1976-2007: Associations With Temporal Changes in Societal Insecurity and Materialistic Role Modeling. Personality and Social Psychology Bulletin, 39(7), 883–897. https://doi.org/10.1177/0146167213484586
Vandana, M., & Lenka, U. (2014). A review on the role of media in increasing materialism among children. Procedia- Social and Behavioral Sciences, 133(1), 456–464. https://doi.org/10.1016/j.sbspro.2014.04.212
Ward, S. & Wackman, D. (1971). Family and Media Influences on Adolescent Consumer Learning. American Behavioral Scientist, 14(3), 415–427. https://doi.org/10.1177/000276427101400315
Yang, Z., Fu, X., Yu, X., & Lv, Y. (2018). Longitudinal relations between adolescents’ materialism and prosocial behavior toward family, friends, and strangers. Journal of Adolescence, 62(July), 162–170. https://doi.org/10.1016/j.adolescence.2017.11.013
Zátori, A. (2014). Az élménymenedzsment koncepcionális alapjai. Vezetéstudomány, 45(9), 57-66.
Zhang, J. W., Howell, R. T., Caprariello, P. A., & Guevarra, D. A. (2014). Damned if they do, damned if they don’t: Material buyers are not happier from material or experiential consumption. Journal of Research in Personality, 50(1), 71–83. https://doi.org/10.1016/j.jrp.2014.03.007
Zsótér, B., Béres, D., & Németh, E. (2015). A magyar fiatalok jellemzése pénzügyi attitűdjeik és magatartásuk mentén. Vezetéstudomány, 46(6), 70-80.
Downloads
Published
How to Cite
Issue
Section
License
Authors assign copyright to Vezetéstudomány / Budapest Management Review. Authors are responsible for permission to reproduce copyright material from other sources.
