A vállalati kultúra dimenzióinak és működési teljesítményének optimalizálása a kenyai multinacionális vállalatok kontextusában
DOI:
https://doi.org/10.14267/VEZTUD.2024.11.02Kulcsszavak:
szervezeti kultúra, piackultúra, konszenzusos kultúra, bürokratikus kultúra, adhokratikus kultúra, működési teljesítmény (OP), multinacionális vállalatok (MNCs)Absztrakt
A kelet-afrikai multinacionális cégek teljesítménye aggályokat vet fel a jövőbeni fenntarthatóságukat illetően. Ebben a cikkben a szerzők azzal érvelnek, hogy a vállalati kultúra optimális menedzselése egy módja lehet annak, hogy ezek a cégek javítsák működési teljesítményüket. Edgar Schein kultúramodellje és a kontingenciaelmélet szolgált a kutatás alapjául. A tanulmány a leíró keresztmetszeti felmérés technikáját alkalmazta, amelyben strukturált kérdőíveket adtak ki Kenyában 150 külföldi multinacionális cégnek. Az adatokat leíró statisztikák, korreláció és többszörös regressziós elemzés céljából SPSS segítségével elemezték a szerzők. Az eredmények azt mutatták, hogy az adhokrácia és a bürokratikus kultúra jelentős pozitív hatással volt a működési teljesítményre. A piaci és a konszenzusos kultúra azonban olyan pozitív hatást gyakorolt, ami nem volt jelentős. Empirikusan a tanulmány hozzájárul a vezetési gyakorlathoz azáltal, hogy a vállalati jellemzőket folyamattényezőként diagnosztizálja, különösen olyan esetekben, amikor olyan tevékenységeket végeznek, mint a toborzás, a beépítés, a nemzetközi menedzsment és az innováció.
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