Fogyasztói magartartás a likvid modernitásban
Szakirodalmi áttekintés a likvid fogyasztásról
DOI:
https://doi.org/10.14267/VEZTUD.2022.08-09.03Keywords:
access-based consumption, liquid consumption, consumer behaviourAbstract
Recent digitalisation and technological innovations are bringing new phenomena to many areas, and consumer behaviour is no exception. In addition to materialistic, possession-based consumption, the consumption of goods and services with temporary access is gaining ground. These include car and property sharing, and the consumption of digital content on subscription. Consumers not only relieve themselves of the burden of ownership, but also find it easier to satisfy their rapidly changing needs and preferences through so-called liquid consumption. This phenomenon has been the focus of significant research over the past decade, with nearly a third of international studies published in 2020 exploring the
topic. This paper aims to summarise the research results on liquid consumption and to introduce them into the Hungarian academic literature. Based on the literature review, several future research directions can be outlined. The most important is the complex analysis of access-based consumption beyond sharing in terms of consumer behaviour.
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