Marketing Resources and Firm Performance
The Role of Marketing Capabilities and Market Munificence in an Emerging African Economy
DOI:
https://doi.org/10.14267/VEZTUD.2022.05.07Keywords:
marketing resources, firm performance, marketing capabilities, market munificenceAbstract
In this paper, the authors investigate the relationship between marketing resources and firm performance in the context of SMEs in a developing African economy. Drawing on sample of SMEs from Ghana, the study examines the direct relationship between marketing resources and firm performance, the mediation role of marketing capabilities between marketing resources and firm performance, and the way market munificence moderates the impact of marketing capabilities on firm performance. They find evidence of a positive causal link between the use of marketing resources and firm performance. The findings provide insight to practicing SME managers to consider when deploying resources to succeed on their plans for firm performance in a developing economy.
Downloads
References
Abor, J., & Biekpe, N. (2006). Small business financing initiatives in Ghana. Problems and Perspectives in Management, 4(3), 69–77.
Abor, J., & Quartey, P. (2010). Issues in SME development in Ghana and South Africa. International Research Journal of Finance and Economics, 39(6), 215-228.
Adaileh, M. J., Alrawashdeh, M., Elrehail, H., & Ala- dayleh, K. J. (2020). Assessing the nexus between knowledge management and firm performance: A data article. Data in Brief, 32, 106283.
Ahinful, G. S., & Tauringana, V. (2019a). Environmental Management Practices and Financial Performance of SMEs in Ghana. In Advances in Environmental Accounting & Management (pp. 127–157). Bingley: Emerald Publishing Limited. https://doi.org/10.1108/S1479-359820190000008006
Alnawas, I., & Hemsley-Brown, J. (2019a). Market orientation and hotel performance: Investigating the role of high-order marketing capabilities. International Journal of Contemporary Hospitality Management, 31(4), 1885–1905. https://doi.org/10.1108/IJCHM-07-2018-0564
Andersson, U., Cuervo-Cazurra, A., & Nielsen, B. B. (2014). From the Editors: Explaining interaction effects within and across levels of analysis. Journal of International Business Studies, 45(9), 1063–1071. https://doi.org/10.1057/jibs.2014.50
Angulo-Ruiz, F., Donthu, N., Prior, D., & Rialp, J. (2014). The financial contribution of customer-oriented marketing capability. Journal of the Academy of Marketing Science, 42(4), 380–399. https://doi.org/10.1007/s11747-013-0353-6
Asdrubali, P., & Signore, S. (2015). The Economic Impact of EU Guarantees on Credit to SMEs – Evidence from CESEE Countries (EIF Working Paper No. 2015/29). European Investment Fund (EIF).
Ayyagari, M., Demirgüç-Kunt, A., & Maksimovic, V. (2011). Small vs. Young Firms Across the World: Contribution to Employment, Job Creation, and Growth (SSRN Scholarly Paper ID 1807732). Social Science Research Network.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94. https://doi.org/10.1007/BF02723327
Barney, J. B., & Arikan, A. M. (2001). The resource-based view: Origins and implications. In Hitt, M.A., Freeman, R. E. & Harrison, J. S. (Eds.), The Blackwell Handbook of Strategic Management (pp. 124-188.). Oxford: Blackwell.
Barney, J., Wright, M., & Ketchen Jr, D. J. (2001). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6), 625-641. http://doi.org/10.1016/S0149-2063(01)00114-3
Barrales‐Molina, V., Martínez‐López, F. J., & Gázquez‐ Abad, J. C. (2014). Dynamic Marketing Capabilities: Toward an Integrative Framework. International Journal of Management Reviews, 16(4), 397–416. https://doi.org/10.1111/ijmr.12026
Beck, T., Demirgüç-Kunt, A., & Martinez Peria, M. S. (2008). Banking SME around the world: Lending practices, business models, drivers and obstacles. Washington, DC: World Bank.
Blesa, A., & Ripollés, M. (2008). The influence of marketing capabilities on economic international performance. International Marketing Review, 25(6), 651– 673. https://doi.org/10.1108/02651330810915574
Bodea, L. S. (2016). The Effects of Marketing Capabilities on Firm’s Performance. Annals of the University of Oradea, Economic Science Series, 25(1), 476–484.
Cacciolatti, L., & Lee, S. H. (2016). Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power. Journal of Business Research, 69(12), 5597-5610. https://doi.org/10.1016/j.jbusres.2016.03.067
Carson, G., O’Connor, C., & Simmons, G. (2020). The crucial role of market intelligence in the development of small business marketing capabilities. Journal of Small Business and Enterprise Development, 27(5), 797–816. https://doi.org/10.1108/JSBED-12-2019-0394
Carvalho, L., & Costa, T. (2014). Small and medium enterprises (SMEs) and competitiveness: An empirical study. Journal of Management Studies, 2(2), 88-95.
Castrogiovanni, G. J. (1991). Environmental Munificence: A Theoretical Assessment. Academy of Management Review, 16(3), 542–565. https://doi.org/10.5465/amr.1991.4279475
Chen, H., Zeng, S., Lin, H., & Ma, H. (2017). Munificence, Dynamism, and Complexity: How Industry Context Drives Corporate Sustainability. Business Strategy and the Environment, 26(2), 125–141. https://doi.org/10.1002/bse.1902
Cohen, J. (2013). Statistical Power Analysis for the Behavioral Sciences. Cambridge, MA: Academic Press.
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87. https://doi.org/10.1002/smj.4250100107
Dankó, D. (2004). Az erőforrás-alapú elmélet kései születése és fejlődésének lehetőségei = Late birth of the resource-based view, and ways to develop. Vezetéstudomány – Budapest Management Review, 35(ksz.), 4-15.
Davcik, N. S., & Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69(12), 5547–5552. https://doi.org/10.1016/j.jbusres.2016.04.169
Day, G. S. (1994). The Capabilities of Market-Driven Organizations. Journal of Marketing, 58(4), 37–52. https://doi.org/10.1177/002224299405800404
Day, G. S. (2011). Closing the Marketing Capabilities Gap. Journal of Marketing, 75(4), 183–195. https://doi.org/10.1509/jmkg.75.4.183
Delmas, M. A., & Pekovic, S. (2015). Resource Efficiency Strategies and Market Conditions. Long Range Planning, 48(2), 80–94. https://doi.org/10.1016/j.lrp.2013.08.014
Dess, G. G., & Beard, D. W. (1984). Dimensions of Organizational Task Environments. Administrative Science Quarterly, 29(1), 52. https://doi.org/10.2307/2393080
Diaz-Serrano, L., & Frank G. Sackey, F. G. (2018). Microfinance and credit rationing: Does the microfinance type matter? Journal of Sustainable Finance & Investment, 8(2), 114-131, https://doi.org/10.1080/20430795.2017.1403181
Domeher, D., Frimpong, J. M., & Mireku, K. (2014). Nature of the SME financing gap: Some evidence from Ghana. International Journal of Economics and Finance, 6(7), 165–175. https://doi.org/10.5539/ijef.v6n7p165
Easmon, R. B., Kastner, A. N. A., Blankson, C., & Mahmoud, M. A. (2019). Social capital and export performance of SMEs in Ghana: The role of firm capabilities. African Journal of Economic and Management Studies, 10(3), 262–285. https://doi.org/10.1108/AJEMS-11-2018-0361
Elbanna, S., & Child, J. (2007). Influences on strategic decision effectiveness: Development and test of an integrative model. Strategic Management Journal, 28(4), 431-453. https://doi.org/10.1002/smj.597
Elrehail, H. (2018). The relationship among leadership, innovation and knowledge sharing: A guidance for analysis. Data in Brief, 19, 128–133. https://doi.org/10.1016/j.dib.2018.04.138
Fahy, J. (1996). Competitive advantage in international services: A resource-based view. International Studies of Management & Organization, 26(2), 24-37. https://doi.org/10.1080/00208825.1996.11656679
Felin, T., Foss, N. J., Heimeriks, K. H., & Madsen, T. L. (2012). Microfoundations of Routines and Capabilities: Individuals, Processes, and Structure. Journal of Management Studies, 49(8), 1351–1374. https://doi.org/10.1111/j.1467-6486.2012.01052.x
Ferraris, A., Mazzoleni, A., Devalle, A., & Couturier, J. (2019). Big data analytics capabilities and knowledge management: Impact on firm performance. Management Decision, 57(8), 1923–1936. https://doi.org/10.1108/MD-07-2018-0825
Fiorito, S. S., & LaForge, R. W. (1986). A Marketing Strategy Analysis of Small Retailers. American Journal of Small Business, 10(4), 7–18. https://doi.org/10.1177/104225878601000401
Fornell, C., & Larcker, D. F. (1981). Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics. Journal of Marketing Research, 18(3), 382–388. https://doi.org/10.1177/002224378101800313
Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H., & Aspara, J. (2016). What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement. Journal of Marketing, 80(3), 60–78. https://doi.org/10.1509/jm.15.0153
García‐Sánchez, I.-M., Martínez‐Ferrero, J., & Garcia‐Benau, M.-A. (2019). Integrated reporting: The mediating role of the board of directors and investor protection on managerial discretion in munificent environments. Corporate Social Responsibility and Environmental Management, 26(1), 29–45. https://doi.org/10.1002/csr.1655
Gaski, J. F., & Nevin, J. R. (1985). The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel. Journal of Marketing Research, 22(2), 130-142. https://doi.org/10.2307/3151359
Goll, I., & Rasheed, A. A. (2004). The Moderating Effect of Environmental Munificence and Dynamism on the Relationship Between Discretionary Social Responsibility and Firm Performance. Journal of Business Ethics, 49(1), 41–54. https://doi.org/10.1023/B:BUSI.0000013862.14941.4e
Goll, I., & Rasheed, A. M. (1997). Rational decision-making and firm performance: The moderating role of the environment. Strategic Management Journal, 18(7), 583-591.
Grant, R. M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33(3), 114–135. https://doi.org/10.2307/41166664
Griffith, C. J., Livesey, K. M., & Clayton, D. (2010a). The assessment of food safety culture. British Food Journal, 112(4), 439–456. https://doi.org/10.1108/00070701011034448
Hansen, G. S., & Wernerfelt, B. (1989). Determinants of firm performance: The relative importance of economic and organizational factors. Strategic Management Journal, 10(5), 399–411. https://doi.org/10.1002/smj.4250100502
Harangozó, T. (2012). Az erőforrás-alapú megközelítés a gyakorlatban – Az intellektuális tőke mint az alapvető képesség forrása? / The resource-based view in practice – Intellectual capital as source of basic capability. Vezetéstudomány – Budapest Management Review, 43(7-8), 57-67. https://doi.org/10.14267/VEZTUD.2012.07.05
Heide, J. B. (1994). Interorganizational Governance in Marketing Channels. Journal of Marketing, 58(1), 71– 85. https://doi.org/10.1177/002224299405800106
Heirati, N., O’Cass, A., & Ngo, L. V. (2013). The contingent value of marketing and social networking capabilities in firm performance. Journal of Strategic Marketing, 21(1), 82–98. https://doi.org/10.1080/0965254X.2012.742130
Heirati, N., O’Cass, A., & Ngo, L. V. (2013). The contingent value of marketing and social networking capabilities in firm performance. Journal of Strategic Marketing, 21(1), 82-98. https://doi.org/10.1080/0965254X.2012.742130
Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005). The performance impact of marketing resources. Journal of Business Research, 58(1), 18–27. https://doi.org/10.1016/S0148-2963(03)00109-7
Hooley, G., Fahy, J., Cox, T., Beracs, J., Fonfara, K & Snoj, B. (1999). Marketing Capabilities and Firm Performance: A Hierarchical Model. Journal of Market-Focused Management, 4, 259–278. https://doi.org/10.1023/A:1009879120167
Kamboj, S., & Rahman, Z. (2015). Marketing capabilities and firm performance: Literature review and future research agenda. International Journal of Productivity and Performance Management, 64(8), 1041–1067. https://doi.org/10.1108/IJPPM-08-2014-0117
Kongolo, M. (2010). Job creation versus job shedding and the role of SMEs in economic development. African Journal of Business Management, 4(11), 2288–2295.
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42(1), 1-21. https://doi.org/10.1007/s11747-013-0336-7
Krasnikov, A., & Jayachandran, S. (2008). The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance. Journal of Marketing, 72(4), 1–11. https://doi.org/10.1509/jmkg.72.4.001
Lafferty, B. A., & Tomas M. Hult, G. (2001). A synthesis of contemporary market orientation perspectives. European Journal of Marketing, 35(1/2), 92–109. https://doi.org/10.1108/03090560110363364
Lee, J.-S., & Hsieh, C.-J. (2010). A Research in Relating Entrepreneurship, Marketing Capability, Innovative Capability and Sustained Competitive Advantage. Journal of Business & Economics Research (JBER), 8(9), 109-120. https://doi.org/10.19030/jber.v8i9.763
Li, S., Wei, M., Qu, H., & Qiu, S. (2020). How does self-image congruity affect tourists’ environmentally responsible behavior? Journal of Sustainable Tourism, 28(12), 2156–2174. https://doi.org/10.1080/09669582.2020.1800717
López-Gamero, M. D., Molina-Azorín, J. F., & Claver- Cortés, E. (2009). The whole relationship between environmental variables and firm performance: Competitive advantage and firm resources as mediator variables. Journal of Environmental Management, 90(10), 3110–3121. https://doi.org/10.1016/j.jenvman.2009.05.007
Ma, H. (2000). Competitive Advantage and Firm Performance. Competitiveness Review: An International Business Journal, 10(2), 15 – 32. http://dx.doi.org/10.1108/eb046396
Mariadoss, B. J., Tansuhaj, P. S., & Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms. Industrial Marketing Management, 40(8), 1305–1318. https://doi.org/10.1016/j.indmarman.2011.10.006
Martin-Tapia, I., Aragon-Correa, J. A., & Senise-Barrio, M. E. (2008). Being green and export intensity of SMEs: The moderating influence of perceived uncertainty. Ecological Economics, 68(1), 56–67. https://doi.org/10.1016/j.ecolecon.2008.01.032
Mason, M. C., Floreani, J., Miani, S., Beltrame, F., & Cappelletto, R. (2015). Understanding the Impact of Entrepreneurial Orientation on Smes’ Performance. The Role of the Financing Structure. Procedia Economics and Finance, 23, 1649–1661. https://doi.org/10.1016/S2212-5671(15)00470-0
Mele, C., & Della Corte, V. (2013). Resource-Based View and Service-Dominant Logic: Similarities, Differences and Further Research (SSRN Scholarly Paper ID 2488529). Social Science Research Network.
Mensah, S. (2004). A review of SME financing schemes in Ghana. A Presentation at the UNIDO Regional Workshop of Financing SMEs, 15–16.
Miller, K. D., Pentland, B. T., & Choi, S. (2012). Dynamics of Performing and Remembering Organizational Routines. Journal of Management Studies, 49(8), 1536 –1558. https://doi.org/10.1111/j.1467-6486.2012.01062.x
Morgan, N. A., Feng, H., & Whitler, K. A. (2018). Marketing Capabilities in International Marketing. Journal of International Marketing, 26(1), 61–95. https://doi.org/10.1509/jim.17.0056
Morgan, N. A., Slotegraaf, R. J., & Vorhies, D. W. (2009a). Linking marketing capabilities with profit growth. International Journal of Research in Marketing, 26(4), 284–293. https://doi.org/10.1016/j.ijresmar.2009.06.005
Morgan, N. A., Vorhies, D. W., & Mason, C. (2001). The impact of marketing capabilities and market knowledge on business performance. American Marketing Association. Conference Proceedings, 12, 196.
Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), 909–920. https://doi.org/10.1002/smj.764
Möller, K., & Anttila, M. (1987). Marketing capability – A key success factor in small business? Journal of Marketing Management, 3(2), 185-203, https://doi.org/10.1080/0267257X.1987.9964038
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: The process through marketing capabilities and competitive advantages. Journal of the Academy of Marketing Science, 39(2), 252–269.
Najafi-Tavani, S., Sharifi, H., & Najafi-Tavani, Z. (2016). Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity. Journal of Business Research, 69(11), 5059–5064. https://doi.org/10.1016/j.jbusres.2016.04.080
Ngo, L. V., & O’Cass, A. (2012). Performance implications of market orientation, marketing resources, and marketing capabilities. Journal of Marketing Management, 28(1–2), 173–187. https://doi.org/10.1080/0267257X.2011.621443
Nunnally, J. C. (1978). Psychometric Theory. New York: Mcgraw Hill.
Oppong, M., Owiredu, A., & Churchill, R. Q. (2014). Micro and Small-Scale Enterprises Development in Ghana. European Journal of Accounting Auditing and Finance Research, 2(6), 84-97.
Orr, L. M., Bush, V. D., & Vorhies, D. W. (2011). Leveraging firm-level marketing capabilities with marketing employee development. Journal of Business Research, 64(10), 1074–1081. https://doi.org/10.1016/j.jbusres.2010.11.003
Otache, I. (2019). The mediating effect of teamwork on the relationship between strategic orientation and performance of Nigerian banks. European Business Review, 31(5), 744–760. https://doi.org/10.1108/EBR-10-2017-0183
Othman, A. A., Abd Rahman, S., Sundram, V. P. K., & Bhatti, M. A. (2015). Modelling marketing resources, procurement process coordination and firm performance in the Malaysian building construction industry. Engineering, Construction and Architectural Management, 22(6), 644–668. https://doi.org/10.1108/ECAM-02-2014-0030
Park, N. K., & Mezias, J. M. (2005). Before and after the technology sector crash: The effect of environmental munificence on stock market response to alliances of e-commerce firms. Strategic Management Journal, 26(11), 987–1007. https://doi.org/10.1002/smj.489
Park, S. H., Chen, R. (Rongxin), & Gallagher, S. (2002). Firm Resources as Moderators of the Relationship Between Market Growth and Strategic Alliances in Semiconductor Start-ups. Academy of Management Journal, 45(3), 527–545. https://doi.org/10.5465/3069379
Pelham, A. M. (1999). Influence of Environment, Strategy, and Market Orientation on Performance in Small Manufacturing Firms. Journal of Business Research, 45(1), 33–46. https://doi.org/10.1016/S0148-2963(98)00026-5
Peteraf, M. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic Management Journal, 14(3), 179-191. https://doi.org/10.1002/smj.4250140303
Petrou, A. P., Hadjielias, E., Thanos, I. C., & Dimitratos, P. (2020). Strategic decision-making processes, international environmental munificence and the accelerated internationalization of SMEs. International Business Review, 29(5), 101735. https://doi.org/10.1016/j.ibusrev.2020.101735
Piskóti, I. (2016). A business marketing identitása – elméleti, kutatási trendek, az innovációvezérelt modell / The Identity of Business Marketing – Theoretical, Research Trends, The Innovation-driven Model. Vezetéstudomány – Budapest Management Review, 47(4), 35–74. https://doi.org/10.14267/veztud.2016.04.07
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717–731. https://doi.org/10.3758/BF03206553
Preacher, K. J., Rucker, D. D., & Hayes, A. F. (2007). Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions. Multivariate Behavioral Research, 42(1), 185–227. https://doi.org/10.1080/00273170701341316
Pulendran, S., Speed, R., & Widing, R. E. (2003). Marketing planning, market orientation and business performance. European Journal of Marketing, 37(3/4), 476 – 497. https://doi.org/10.1108/03090560310459050
Pulka, B. M., Ramli, A. B., & Bakar, M. S. (2018). Marketing Capabilities, Resources Acquisition Capabilities, Risk Management Capabilities, Opportunity Recognition Capabilities and SMEs Performance: A Proposed Framework. Asian Journal of Multidisciplinary Studies, 6(1), 12-22.
Quaye, D., & Mensah, I. (2018). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535– 1553. https://doi.org/10.1108/MD-08-2017-0784
Qureshi, M. S., Aziz, N., & Mian, S. A. (2017). How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology-based firms in Turkey. Journal of Global Entrepreneurship Research, 7(1), 15. https://doi.org/10.1186/s40497-017-0071-5
Richard, P. J., Devinney, T. M., Yip, G. S., & Johnson, G. (2009). Measuring Organizational Performance: Towards Methodological Best Practice. Journal of Management, 35(3), 718–804. https://doi.org/10.1177/0149206308330560
Schans, D. van der (2015). The British Business Bank’s role in facilitating economic growth by addressing imperfections in SME finance markets. Venture Capital, 17(1–2), 7–25. https://doi.org/10.1080/13691066.2015.1021026
Shou, Z., Yang, L., Zhang, Q., & Su, C. (2013). Market munificence and inter-firm information sharing: The moderating effect of specific assets. Journal of Business Research, 66(10), 2130–2138. https://doi.org/10.1016/j.jbusres.2013.02.039
Shou, Z., Yang, L., Zhang, Q., & Su, C. (2013). Market munificence and inter-firm information sharing: The moderating effect of specific assets. Journal of Business Research, 66(10), 2130–2138. https://doi.org/10.1016/j.jbusres.2013.02.039
Song, M., Nason, R. W., & Di Benedetto, C. A. (2008). Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation. Journal of International Marketing, 16(1), 4–38. https://doi.org/10.1509/jimk.16.1.4
Spielmann, N., & Williams, C. (2016). It goes with the territory: Communal leverage as a marketing resource. Journal of Business Research, 69(12), 5636–5643. https://doi.org/10.1016/j.jbusres.2016.03.071
Spillan, J., & Parnell, J. (2006). Marketing Resources and Firm Performance Among SMEs. European Management Journal, 24(2–3), 236–245. https://doi.org/10.1016/j.emj.2006.03.013
Srivastava, R. K., Fahey, L., & Christensen, H. K. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27(6), 777-802. https://doi.org/10.1016/S0149-2063(01)00123-4
Swaminathan, V., & Moorman, C. (2009). Marketing Alliances, Firm Networks, and Firm Value Creation. Journal of Marketing, 73(5), 52–69. https://doi.org/10.1509/jmkg.73.5.52
Tajeddini, K. (2010). Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland. Tourism Management, 31(2), 221-231. https://doi.org/10.1016/j.tourman.2009.02.013
Tan, Q., & Sousa, C. M. P. (2015). Leveraging marketing capabilities into competitive advantage and export performance. International Marketing Review, 32(1), 78–102. https://doi.org/10.1108/IMR-12-2013-0279
Teece, D. J., Pisano, G., & Shuen, A. (1998.). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.
Tempel, A., & Walgenbach, P. (2007a). Global Standardization of Organizational Forms and Management Practices? What New Institutionalism and the Business-Systems Approach Can Learn from Each Other. Journal of Management Studies, 44(1), 1–24. https://doi.org/10.1111/j.1467-6486.2006.00644.x
Vieira, V. A., Perin, M. G., & Sampaio, C. H. (2018). The moderating effect of managers’ leadership behavior on salespeople’s self-efficacy. Journal of Retailing and Consumer Services, 40, 150–162. https://doi.org/10.1016/j.jretconser.2017.09.010
Vorhies, D. W., & Morgan, N. A. (2005a). Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Journal of Marketing, 69(1), 80–94. https://doi.org/10.1509/jmkg.69.1.80.55505
Vorhies, D. W., Orr, L. M., & Bush, V. D. (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation. Journal of the Academy of Marketing Science, 39(5), 736–756. https://doi.org/10.1007/s11747-010-0228-z
Wang, G., Dou, W., Zhu, W., & Zhou, N. (2015). The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence. Journal of Business Research, 68(9), 1928–1936. https://doi.org/10.1016/j.jbusres.2015.01.002
Wang, X., Lin, Y., & Shi, Y. (2019). The moderating role of organizational environments on the relationship be- tween inventory leanness and venture survival in Chinese manufacturing. Journal of Manufacturing Technology Management, 31(2), 413–440. https://doi.org/10.1108/JMTM-04-2019-0129
Yu, W., Ramanathan, R., & Nath, P. (2014). The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective. Industrial Marketing Management, 43(1), 25–31. https://doi.org/10.1016/j.indmarman.2013.07.014
Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal of Consumer Research, 37(2), 197– 206. http://www.jstor.org/stable/10.1086/651257
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Vezetéstudomány / Budapest Management Review
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors assign copyright to Vezetéstudomány / Budapest Management Review. Authors are responsible for permission to reproduce copyright material from other sources.