Competitive strategies in the hotel industry
Practice of Hungarian hotel industry enterprises
DOI:
https://doi.org/10.14267/VEZTUD.2023.03.05Keywords:
hotel, corporate strategy, quality, costAbstract
The economic importance of tourism has risen to a strategic level in Hungary. Despite this, we have little information about the strategic approach of domestic accommodation providers, their competitive strategies, and their adaptation to the changing business environment. The study summarises the findings of the international literature and best practices in the sector. Based on empirical research results, we explored the competitive strategies of participants in the Hungarian hotel industry and the influencing factors of their application. The questionnaire research conducted among the participants focused on applying Porter’s competition typologies supplemented with the service quality dimension. The results point to the joint application of different competitive strategies and reveal a statistically significant relationship between the competitive strategy based on differentiation and the classification of the hotel quality, as between the quality-based strategy and hotel location. The expert interviews confirmed the importance of a quality-based competitive strategy during the pandemic.Downloads
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