Digitalization and value co-creation in the context of social entrepreneurship




digitalization, digital transformation, value co-creation, social entrepreneurship, ecological entrepreneurship


This paper aims to understand the connections between digitalization, value co-creation and social entrepreneurship. The article also aims to identify future research areas related to these connections. The authors conduct a systematic literature review of 61 journal articles and synthesize their findings. First, they reveal literature gaps: Regarding the first research gap of the connection, their research has identified themes connecting the three streams of literature (digitalization, value co-creation, and social entrepreneurship) that need improvement. Second gap was a lack of COVID-19 focus. Finally, they provide theoretical contributions and recommend directions for future research on digitalization, value co-creation and social entrepreneurship.


Download data is not yet available.

Author Biographies

Hikmat Mursalzade, Corvinus University of Budapest

PhD student

László Molnár, Corvinus University of Budapest

PhD student

Haruming S. Saraswati, Corvinus University of Budapest

PhD student


Abedin, B., Maloney, B., & Watson, J. (2021). Benefits and challenges associated with using online communities by social enterprises: a thematic analysis of qualitative interviews. Journal of Social Entrepreneurship, 12(2), 197–218.

Aisaiti, G., Liang, L., Liu, L., Xie, J., & Zhang, T. (2021). How did social enterprises gain cognitive legitimacy in the post-pandemic period? Social welfare logic and digital transformation. Industrial Management and Data Systems, 121(12), 2697–2721.

Aisaiti, G., Liu, L., Xie, J., & Yang, J. (2019). An empirical analysis of rural farmers’ financing intention of inclusive finance in China: The moderating role of digital finance and social enterprise embeddedness. Industrial Management and Data Systems, 119(7), 1535–1563.

Aranyossy, M. (2022). Technology adoption in the digital entertainment industry during the COVID-19 pandemic: an extended UTAUT2 model for online theater streaming. Informatics, 9, 71.

Battilana, J., & Lee, M. (2014). Advancing research on hybrid organizing insights from the study of social enterprises. Academy of Management Annals, 8(1), 397-441.

Battisti, S. (2019). Digital social entrepreneurs as bridges in public– private partnerships. Journal of Social Entrepreneurship, 10(2), 135–158.

Battisti, S., Agarwal, N., & Brem, A. (2022). Creating new tech entrepreneurs with digital platforms: Meta-organizations for shared value in data-driven retail ecosystems. Technological Forecasting and Social Change, 175(4), 121392.

Bendickson, J. (2021). Building entrepreneurship research for impact: scope, phenomenon, and translation. Journal of Small Business Management, 59(4), 535-543, 00472778.2021.1905822

Benmamoun, M., Alhor, H., Ascencio, C., & Sim, W. (2021). Social enterprises in electronic markets: web localization or standardization. Electron Markets, 31, 215–231.

Brennen, S. J., & Kreiss, D. (2016). Digitalization. In K. B. Jensen, R. T. Craig, J. D. Pooley, & E. W. Rothenbuhler (Eds.), The International Encyclopedia of Communication Theory. Wiley.

Cabiddu, F., Moreno, F., & Sebastiano, L. (2019). Toxic collaborations: Co-destroying value in the B2B context. Journal of Service Research, 22(3), 241-255.

Carroll, R., & Casselman, R. M. (2019). The lean discovery process: the case of raiserve. Journal of Small Business and Enterprise Development, 26(6–7), 765–782.

Ceesay, L. B., Rossignoli, C., & Mahto, R. v. (2022). Collaborative capabilities of cause-based social entrepreneurship alliance of firms. Journal of Small Business and Enterprise Development, 29(4), 507–527.

Chandna, V. (2022). Social entrepreneurship and digital platforms: Crowdfunding in the sharing-economy era. Business Horizons, 65(1), 21–31.

Chandra, Y., Man Lee, E. K., & Tjiptono, F. (2021). Public versus private interest in social entrepreneurship: Can one serve two masters? Journal of Cleaner Production, 280, 124499.

Cuccurullo, C., Aria, M., & Sarto, F. (2013). Twenty years of research on performance management in business and public administration domains. Academy of Management Proceedings, 2013, 14270.

Dacin, P.A., Dacin, M.T. & Matear, M. (2010). Social entrepreneurship: why we don’t need a new theory and how we move forward from here. Academy of Management Perspectives, 24(3), 37-57.

de Bernardi, P., Bertello, A., & Venuti, F. (2019). Online and on-site interactions within alternative food networks: Sustainability impact of knowledge-sharing practices. Sustainability (Switzerland), 11(5).

de Bernardi, P., Bertello, A., Forliano, C., & Orlandi, L. B. (2022). Beyond the “ivory tower”. Comparing academic and non-academic knowledge on social entrepreneurship. International Entrepreneurship and Management Journal, 18(3), 999–1032.

De Beule, F., Klein, M., & Verwall, E., (2020). Institutional quality and inclusive strategies are at the base of the pyramid. Journal of World Business, 55(5), 101066. 101066

Dees, J.G. (1998). The Meaning of Social Entrepreneurship. Stanford University: Draft Report for the Kauffman Center for Entrepreneurial Leadership.

Desmarchelier, B., Djellal, F., & Gallouj, F. (2021). Which innovation regime for public service innovation networks for social innovation (PSINSIs)? Lessons from a European cases database. Research Policy, 50(9), 104341.

Di Domenico, M., Haugh, H. & Tracey, P. (2010). Social bricolage: theorizing social value creation in social enterprises. Entrepreneurship: Theory and Practice, 34(4), 681-703.

Dwivedi, A. & Weerawardena, J. (2018). Conceptualizing and operationalizing the social entrepreneurship construct. Journal of Business Research, 86, 32-40.

Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150, 119791.

Fernandez-Alles, M. & Ramos-Rodriguez, A. (2009). Intellectual structure of human resources management research: a bibliometric analysis of the Journal of Human Resource Management, 1985–2005. Journal of the American Society for Information Science and Technology, 60(1), 161–175.

Frau, M., Moi, L., Cabiddu, F., & Keszey, T. (2022). Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers. Journal of Cleaner Production, 377, 134376.

Frau, M., & Keszey, T. (2023). Agri-food firms’ attitude toward digital data exploitation in the product development. Marketing & Menedzsment, 57(Különszám EMOK 1), 33-40.

Frau, M., Cabiddu, F., & Muscas, F. (2018). When multiple actors’ online interactions lead to value co-destruction: an explorative case study. In Diverse Methods in Customer Relationship Marketing and Management (pp.163-180). IGI Global.

Frydman, R., & Phelps, E. S. (2020). Ensuring the survival of post-pandemic economies. Center on Capitalism and Society Columbia University.

Ghatak, A., Chatterjee, S., & Bhowmick, B. (2020). Intention towards digital social entrepreneurship: an integrated model. Journal of Social Entrepreneurship, 14(2), 131-151.

Goyal, S., Agrawal, A., & Sergi, B. S. (2021). Social entrepreneurship for scalable solutions addressing sustainable development goals (SDGs) at BoP in India. Qualitative Research in Organizations and Management: An International Journal, 16(3–4), 509–529.

He, T., Liu, M. J., Phang, C. W., & Luo, J. (2022). Toward social enterprise sustainability: The role of digital hybridity. Technological Forecasting and Social Change, 175, 121360.

Herlina, H., Disman, D., Sapriya, S., & Supriatna, N. (2021). Factors that influence the formation of Indonesian SMEs’ social entrepreneurship: a case study of West Java. Entrepreneurship and Sustainability Issues, 9(2), 65–80.

Ilić, M. P., Ranković, M., Dobrilović, M., Bucea-Maneațoniş, R., Mihoreanu, L., Gheța, M. I., & Simion, V. E. (2022). Challenging Novelties within the Circular Economy Concept under the Digital Transformation of Society. Sustainability (Switzerland), 14(2).

Jean, R.-J., Kim, D., & Cavusgil, E. (2020). Antecedents and outcomes of digital platform risk for international new ventures’ internationalization. Journal of World Business, 55(1), 101021.

Keszey, T. (2007). Az informatika helyzete és lehetőségei a magyar nagyvállalatok marketing- és értékesítési tevékenységének támogatásában. Vezetéstudomány/Budapest Management Review, 38(11), 27-45.

Keszey, T. (2017). Information systems in transition economies: does ownership matter? Information Systems Management, 34(1), 65-84.

Kline, C., Shah, N., & Rubright, H. (2014). Applying the positive theory of social entrepreneurship to understand food entrepreneurs and their operations. Tourism Planning and Development, 11(3), 330–342.

Kraus, S., Palmer, C., Kailer, N., Kallinger Friedrich, L., & Spitzer, J. (2018). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, 25(2), 353-375.

Kuckertz, A., Brandle, L., Gaudig, A., Hinderer, S., Reyes, C. A. M., & Prochotta, A. (2020). Startups in times of crisis–A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13, e00169.

Langley, D. J., Zirngiebl, M., Sbeih, J., & Devoldere, B. (2017). Trajectories to reconcile sharing and commercialization in the maker movement. Business Horizons, 60(6), 783–794.

Lin, P. M. C., Peng, K. L., Ren, L., & Lin, C. W. (2019). Hospitality co-creation with mobility-impaired people. International Journal of Hospitality Management, 77, 492–503.

Loukopoulos, A., & Papadimitriou, D. (2022). Organizational growth strategies for Greek social enterprises’ social impact during the COVID-19 pandemic. Social Enterprise Journal, 18(4), 541-562.

Lubberink, R., Blok, V., van Ophem, J., & Omta, O. (2019). Responsible innovation by social entrepreneurs: an exploratory study of values integration in innovations Journal of Responsible Innovation, 6(2), 179–210.

Mair, J. & Marti, I. (2006). Social entrepreneurship research: A source of explanation, prediction, and delight. Journal of World Business, 41(1), 36–44.

Martín, G. R. (2020). Spanish crowdfunding is a new social tool for empowering sustainability. REVESCO Revista de Estudios Cooperativos, 135, 1–17.

Moi, L., Cabiddu, F., & Frau, M. (2019). Towards the Development of an Agile Marketing Capability. In Cabitza, F., Batini, C., & Magni, M. (Eds.), Organizing for the Digital World. Lecture Notes in Information Systems and Organisation, vol 28 ( pp. 137-148). Springer.

Mort, G.S., Weerawardena, J., & Carnegie, K. (2003). Social entrepreneurship: Towards conceptualization. Journal of Philanthropy and Marketing, 8(1), 76–88.

Murdock, A., & Lamb, B. (2009). The impact of the RNID on auditory services in England. Social Enterprise Journal, 5(2), 141–153.

Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055.

Pakura, S. (2020). Open innovation as a driver for new organizations: a qualitative analysis of green-tech startups. International Journal of Entrepreneurial Venturing, 12(1), 109-142.

Popkova, E. G., & Sergi, B. S. (2020). Human capital and AI in Industry 4.0. Convergence and divergence in social entrepreneurship in Russia. Journal of Intellectual Capital, 21(4), 565–581.

Poveda, S., Gill, M., Junio, D. R., Thinyane, H., & Catan, V. (2019). Should social enterprises complement or supplement public health provision? Social Enterprise Journal, 15(4), 495–518.

Powell, M., Gillett, A., & Doherty, B. (2019). Sustainability in social enterprise: hybrid organizing in public services. Public Management Review, 21(2), 159-186.

Prahalad, C.K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.

Rashman, L., Withers, E. & Hartley, J. (2009). Organizational learning and knowledge in public service organizations: a systematic review. International Journal of Management Reviews, 11(4), 463–494.

Ratten, V. (2022). Coronavirus (COVID-19) and social value co-creation. International Journal of Sociology and Social Policy, 42(3–4), 222–231.

Roberts, D. & Woods, C. (2005). Changing the world on a shoestring: The concept of social entrepreneurship. University of Auckland Business Review, 7(1), 45–51.

Ryder, P., & Vogeley, J. (2018). Telling the impact investment story through digital media: an Indonesian case study. Communication Research and Practice, 4(4), 375–395.

Ryu, S., & Kim, Y. G. (2018). Money is not everything: A typology of crowdfunding project creators. Journal of Strategic Information Systems, 27(4), 350–368.

Sam Liu, C. H., & Huang, C. E. (2020). Discovering differences in the relationship among social entrepreneurial orientation, extensions to market orientation and value co-creation – The moderating role of social entrepreneurial self-efficacy. Journal of Hospitality and Tourism Management, 42, 97–106.

Szabo, K. & Aranyossi, M. (2022). Nascent entrepreneurship - A bibliometric analysis and systematic literature review. Vezetéstudomány/Budapest Management Review, 53(11), 29-42.

Sancino, A., & Hudson, L. (2020). Leadership in, of, and for smart cities–case studies from Europe, America, and Australia. Public Management Review, 22(5), 701–725.

Sarto, F., Cuccurullo, C. & Aria, M. (2014). Exploring healthcare governance literature: systematic review and paths for future research. MECOSAN, 23(91), 61– 80.

Schoneveld, G.C. (2020). Sustainable business models for inclusive growth: Towards a conceptual foundation of inclusive business. Journal of Cleaner Production, 277, 124062.

Scuotto, V., le Loarne Lemaire, S., Magni, D., & Maalaoui, A. (2022). Extending knowledge-based view: Future trends of corporate social entrepreneurship to fight the gig economy challenges. Journal of Business Research, 139, 1111–1122.

Sengupta, T., Narayanamurthy, G., Hota, P. K., Sarker, T., & Dey, S. (2021). Conditional acceptance of digitized business model innovation at the BoP: A stakeholder analysis of eKutir in India. Technological Forecasting and Social Change, 170, 120857.

Sharma, R., Mishra, R., & Mishra, A. (2021). Determinants of satisfaction among social entrepreneurs in e-Government services. International Journal of In Management, 60, 102386.

Sigala, M. (2016). Learning with the market: A market approach and framework for developing social entrepreneurship in tourism and hospitality. International Journal of Contemporary Hospitality Management, 28(6), 1245–1286.

Sigala, M. (2019). A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant. Marketing Theory, 19(1), 27–45.

Srivastava, S.C., & Shainesh, G. (2015). Bridging the service divide through digitally enabled service innovations. MIS Quarterly, 39(1), 245–268.

Taylor, D.W. & Thorpe, R. (2004). Entrepreneurial learning: a process of co-participation. Journal of Small Business and Enterprise Development, 11(2), 203-211.

Torchia, M., Calabro, A. & Morner, M. (2013). Public–private partnerships in the health care sector: a systematic review of the literature. Public Management Review, 17(2), 236-261.

Torres, P., & Augusto, M. (2020). Digitalization, social entrepreneurship and national well-being. Technological Forecasting and Social Change, 161, 120279.

Toscher, B., Dahle, Y., & Steinert, M. (2020). Get give make live: An empirical comparative study of motivations for technology, youth and arts entrepreneurship. Social Enterprise Journal, 16(2), 179–202.

Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222.

Urban, B., & Kujinga, L. (2017)., The institutional environment and social entrepreneurship intentions. International Journal of Entrepreneurial Behavior and Research. 23(4), 638–655.

van der Linden, M. J., & van Beers, C. (2017). Are Private (Digital) Moneys (Disruptive) Social Innovations? An Exploration of Different Designs. Journal of Social Entrepreneurship, 8(3), 302–319.

Wan, W., & Liu, L. (2021). Intrapreneurship in the digital era: driven by big data and human resource management? Chinese Management Studies, 15(4), 843–875.

Williams, C., Du, J., & Zhang, H. (2020). International orientation of Chinese internet SMEs: Direct and indirect effects of foreign and indigenous social networking site use. Journal of World Business, 55(3), 101051.

Wilson, R., Baines, S., Martin, M., Richter, P., McLoughlin, I., & Maniatopoulos, G. (2017). Who is telecaring whom? Exploring the total social organisation of care work in an Italian municipality. New Technology, Work and Employment, 32(3), 268-282.

Wu, Y. J., Wu, T., & Arno Sharpe, J. (2020). Consensus on the definition of social entrepreneurship: a content analysis approach. Management Decision, 58(12), 2593–2619.

Yáñez-Valdés, C., Guerrero, M., Barros-Celume, S., & Ibáñez, M. J. (2023). Winds of change due to global lockdowns: Refreshing digital social entrepreneurship research paradigm. Technological Forecasting and Social Change, 190, 122454.

Zahra, S.A. (2021). International entrepreneurship in the post-Covid world. Journal of World Business, 56(1), 101143.

Zahra, S.A., Gedajlovic, E., Neubaum, D.O., & Shulman, J.M. (2009). A typology of social entrepreneurs: motives, search processes and ethical challenges. Journal of Business Venturing, 24(5), 519-532.

Zebryte, I., & Jorquera, H. (2017). Chilean tourism sector “B Corporations”: evidence of social entrepreneurship and innovation. International Journal of Entrepreneurial Behaviour and Research, 23(6), 866–879.




How to Cite

Mursalzade, H., Molnár, L., & Saraswati, H. S. (2023). Digitalization and value co-creation in the context of social entrepreneurship. Vezetéstudomány Budapest Management Review, 54(11), 2–14.



Studies and Articles

Most read articles by the same author(s)