A kettős MI szerepe az okos turizmusban
Vállalati stratégiák a kockázati reziliencia szolgálatában
DOI:
https://doi.org/10.14267/VEZTUD.2026.04.01Kulcsszavak:
okos turizmus, kettős MI, reziliencia, kockázatmenedzsment, KKVAbsztrakt
A tanulmány az intelligens turizmus keretében vizsgálja a „kettős MI” (AI-on-AI) rendszereket. A cél annak bemutatása, hogy a turisztikai ágazat vezetői (KKV-k, önkormányzatok, desztinációk) hogyan használhatják ezeket az új keretrendszereket a kockázatokkal szembeni ellenálló képesség (reziliencia) növelésére. A kutatás az ellenálló képesség és az MI-technológia elméleti keretrendszerére épül, kvalitatív (esettanulmányokat) és kvantitatív módszereket (felméréseket) egyaránt alkalmazva. A szakirodalom szerint az MI személyre szabott szolgáltatásokhoz és a turizmus hatékonyságának javulásához vezet, miközben új kihívásokat is jelent az adatvédelem és a foglalkoztatás terén. A tanulmány ezt kiegészíti nemzetközi és magyar példák és három összehasonlító esettanulmány bemutatásával. Az eredmények egyrészt az MI-rendszerek ellenálló képességre gyakorolt főbb összetevőit és hatásait, másrészt a felmérésekből származó legfontosabb mennyiségi mutatókat foglalják magukban. Ez a vegyes módszerű megközelítés több szempontból is támogatja a vállalati vezetők döntéshozatalát.
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