Három évvel később – A digitális megoldások integrációja és folytonossága a magyarországi leányvállalatoknál a COVID-19 pandémia után
DOI:
https://doi.org/10.14267/VEZTUD.2025.12.02Kulcsszavak:
multinacionális vállalatok, COVID-19 világjárvány, vállalati digitalizáció, ellenálló-képesség, MagyarországAbsztrakt
A COVID-19 világjárvány felgyorsította a digitális megoldások széles körű elterjedését, beleértve az applikációkat, intranet megoldásokat, közösségi médiát, online kommunikációs platformokat és egyéb online és távoli üzleti megoldásokat. Bár e gyakorlatok közül néhány a COVID utáni korszakban is fennmaradt, másokat módosítottak vagy elhagytak. Ez a tanulmány hat magyarországi autóipari és elektronikai leányvállalat pandémia alatti és az azt követő három évben alkalmazott digitális gyakorlatait vizsgálja. Az eredmények azt mutatják, hogy a vállalatok számára előnyös gyakorlatok, mint például a technológiai innovációk, az online képzés vagy az értekezletek, a pandémia után is szerves részét képezték a működésnek. Más gyakorlatok, így az otthoni munka vagy a távmunka azonban a pozíció jellegétől (fizikai termeléssel kapcsolatos-e) és a vállalat szervezeti és üzleti kultúrájától függött (mind az anyacég, mind a leányvállalat országában).
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