Vol. 56 No. 12 (2025)

View Vol. 56 No. 12 (2025)

Published: 2025-12-15

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Editorial

Business collaboration, digitalization, and innovation redefining success in uncertain times – A CEE perspective foreword to the special issue

Miklós Stocker, Ágnes Szunomár

2-4
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Thematic Issue: AIB-CEE

Entrepreneurial uncertainty in Central and Eastern Europe A synthesis and agenda

Amitabh Anand, Šejma Aydin, Ivan Radević, Emil Knezović

5-17
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Three years later – The integration and continuity of digital solutions at subsidiaries in Hungary after the COVID-19 pandemic

Magdolna Sass, Andrea S. Gubik, Gábor Túry

18-27
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Did the virtual integration of stock markets impact the stock exchanges in Southeastern Europe?

Judit Burucs, Fanni Dudás

28-44
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Management in the shadow of war A comparative analysis of Czech, Hungarian and Slovak organizational responses to crises

József Poór, Ladislav Mura, Eric J. Sanders, Sylvia Tóbiás Kosár, Botond Géza Kálmán, Zdenêk Caha, Erika Seres Huszárik, Tibor Zsigmond, Erika Varga, Ildikó Éva Kovács

41-55
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Artificial Intelligence in global marketing campaigns Between human creativity and algorithmic precision

Adam Oleksiuk

56-67
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Study of sports consumption habits in a Central Eastern European capital city

Zsuzsanna Hentz

68-80
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