A mesterséges intelligencián alapuló technológiák elfogadásának modelljei a szolgáltatói szektorokban: TAM, UTAUT, AIDUA
Rövid szisztematikus irodalomkutatás és bibliometrikus elemzés
DOI:
https://doi.org/10.14267/VEZTUD.2026.09.03Kulcsszavak:
mesterséges intelligencia, technológiaelfogadási modellek, AIDUA modell, TAM modell, UTAUT modell, szisztematikus irodalmi áttekintés, bibliometrikus elemzés, SPAR-4-SLR-protokollAbsztrakt
A mesterséges intelligencián (MI) alapuló technológiák gyors terjedése a szolgáltatói szektorokban egyre sürgetőbbé teszi a felhasználói elfogadás mechanizmusainak megértését. A kutatás célja annak feltárása, hogy a 2019-ben megjelent AIDUA- modell (Artificially Intelligent Device Use Acceptance) milyen szerepet tölt be a klasszikus technológiaelfogadási keretrendszerekhez (Technology Acceptance Model (TAM) és a Unified Theory of Acceptance and Use of Technology (UTAUT)) képest az MI-alapú szolgáltatások vizsgálatában. A tanulmány szisztematikus szakirodalmi áttekintést alkalmaz a SPAR-4- SLR-protokoll mentén, amelyet bibliometrikus elemzéssel egészít ki a Scopus adatbázisban 2019-től napjainkig megjelent publikációk elemzésével. Az eredmények azt mutatják, hogy bár a TAM és az UTAUT továbbra is széles körben használtak, az AIDUA-modell pontosabban ragadja meg az MI-hez kapcsolódó érzelmi, kognitív és interakciós sajátosságokat. A kutatás végső következtetése szerint az MI elfogadásának magyarázatához integrált, MI-specifikus elméleti keretek szükségesek.Downloads
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Az alábbiakban * jelöli azokat a forrásokat, amelyeket a szerző a szisztematikus irodalomelemzés eredményeként azonosított.//In the text below, the asterisk (*) indicates those sources which the author identified as a result of a systematic literature review.
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