Stakeholder-fókuszú esettanulmány egy játékosított oktatási platform vizsgálatára

Marietta Molnár; Bálint Szabó

doi:10.14267/VEZTUD.2026.07-08.03

Authors

Marietta Molnár Budapest University of Technology and Economics https://orcid.org/0009-0009-5712-6468
Bálint Szabó Budapest University of Technology and Economics https://orcid.org/0000-0003-0350-6499

DOI:

https://doi.org/10.14267/VEZTUD.2026.07-08.03

Keywords:

gamification, learning motivation, user experience, stakeholder-focused evaluation

Abstract

This article examines a gamified educational platform developed for organizations, employing a stakeholder-focused evaluation approach. The theoretical framework defines gamification, outlines its key elements, explores its application in organizational contexts, and discusses its relationship with user experience. The empirical component investigates usability issues, user perceptions of gamified elements, and factors influencing corporate procurement decisions through inductive content analysis. Data were collected through usability testing with end users (n=8) and semi-structured interviews with potential corporate decision-makers (n=5). As a case study, the findings demonstrate how structured stakeholder consideration enables informed, comprehensive development decisions for similar systems.

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Author Biographies

Marietta Molnár, Budapest University of Technology and Economics

PhD-student
Bálint Szabó, Budapest University of Technology and Economics

assistant professor

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