A Walking Dead stratégia – a szocio-emocionális gazdagság és a vállalkozói orientáció közötti kapcsolat
Szisztematikus irodalmi áttekintés
DOI:
https://doi.org/10.14267/VEZTUD.2025.07-08.05Kulcsszavak:
családi vállalkozás, SEW, vállalkozói orientációAbsztrakt
Ez a tanulmány a szocio-emocionális vagyon (SEW) és a vállalkozói orientáció (EO) közötti kapcsolattal foglalkozó jelenlegi főbb kutatási irányokat és eredményeket mutatja be. Két tudományos adatbázisban végzett kulcsszókeresés és hólabdamódszerrel végzett kutatás eredményei alapján a cikk 69 publikációt tekint át, és az eredményeket egy integrált modell formájában strukturálja, amelynek három fő dimenziója van: EO, SEW és vállalkozói teljesítmény. A családi vállalkozásokat kockázatkerülő szervezetekként kezelő hagyományos nézettel ellentétben, amelyek nem gazdasági szempontokat is érvényesítenek döntéshozatalukban, akár a gazdasági előnyökről való lemondás árán is, az áttekintés azt mutatja, hogy a SEW értékeit hosszú távon a vállalkozói orientáció alkalmazásával lehet a leghatékonyabban megvédeni. A tanulmány konkrét példákkal alátámasztva stratégiát javasol a családi vállalkozások számára.
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