Tourism aspects of pro-environmental consumer behaviour
DOI:
https://doi.org/10.14267/TURBULL.2023v23n1.2Keywords:
pro-environmental consumer behaviour, sustainable tourism, pro-environmental tourist behaviourAbstract
Environmental awareness and the environmental impact of individual actions are increasingly pressing issues today. The environmental sustainability of tourism is inherently controversial, and sustainable tourism is best seen as a normative orientation. This review article provides an overview of research focusing on pro-environmental tourist behaviour and describes the most important individual and collective/ societal/ contextual factors influencing it. By systematising the results, the article identifies current research directions: there is scope for further exploration of actors’ interpretations of pro-environmental tourist behaviour and the influence of social norms and cultural context.
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