Az észlelt kockázat utazási szándékra gyakorolt hatása konfliktusövezetekben: elméleti keretmodell

Szerzők

  • Elimdar Bayramov Budapesti Corvinus Egyetem
    Hungary
  • Irma Agárdi Budapesti Corvinus Egyetem
    Hungary

DOI:

https://doi.org/10.14267/TURBULL.2018v18n4.2

Kulcsszavak:

konfliktusövezet, észlelt kockázat, utazási szándék

Absztrakt

A politikai instabilitás okozta konfliktusok száma világszerte növekszik, ami negatív hatást gyakorol a tu­rizmusra és növeli az utazással kapcsolatos észlelt kockázatot. A turizmus-szakirodalomban kevés olyan kutatást végeztek, amelyek a konfliktusövezetekben található desztinációkkal kapcsolatos utazási szándék befolyásoló tényezőit vizsgálták. A tanulmány célja, hogy egy olyan elméleti keretmodellt alakítson ki, amely az észlelt kockázat és a turisták látogatási szándékának összefüggését vizsgálja konfliktusövezetek­ben található desztinációkban. A keretmodellt a tervezett magatartás elméletét alapul véve alakítottuk ki, amely figyelembe veszi az észlelt kockázat és észlelt bizonytalanság hatását az utazási szándékot és tény­leges magatartást meghatározó tényezőkre: a tényleges magatartásra vonatkozó attitűdökre, a szubjektív normákra és az észlelt magatartásirányításra. Új elemként jelenik meg a modellben, hogy a desztinációval kapcsolatos korábbi tapasztalat és a desztinációimázs szintén befolyásolja az utazási szándékot. Az elmé­leti keretmodell egy jövőbeni empirikus kutatás kiindulópontja.

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Megjelent

2018-12-18

Hogyan kell idézni

Bayramov, E., & Agárdi, I. (2018). Az észlelt kockázat utazási szándékra gyakorolt hatása konfliktusövezetekben: elméleti keretmodell. Turizmus Bulletin, 18(4), 14–22. https://doi.org/10.14267/TURBULL.2018v18n4.2

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