Resilience in cruise tourism
DOI:
https://doi.org/10.14267/TURBULL.2021v21n3.5Keywords:
resilience, cruise tourism, Covid19 pandemic, crisis managementAbstract
This study presents resilience-based solutions in cruise tourism through the economic development of previous decades and examples of global economic problems affecting the tourism industry. Resilience includes the ability to adapt flexibly and the ingenuity that has strongly characterized this sector over the past two decades. The study presents the potential of cruise tourism, taking into account scientific theories and view of the post-pandemic attempts made in 2020 by cruise companies to avoid bankruptcy. It looks for whatever opportunity can help to restart the industry, the means they are trying to use and how to lure passengers back. Will there still be a “golden age” in cruise tourism as before the pandemic?
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