What needs to be considered when designing co-created tourism products? The case of Budapest
DOI:
https://doi.org/10.14267/TURBULL.2023v23n3.5Keywords:
tourism co-creation, city branding, cultural tourism, sustainable tourismAbstract
This study examines the concepts of place-branding, wellbeing and identity in the context of the place-branding of Budapest, as well as their direct impact on sustainable tourism. The authors emphasize the importance of involving local stakeholders in creating an authentic place-brand, and they address various challenges related to tourism in the capital city, including overtourism and communication deficiencies. The authors specifically highlight the traditional thermal culture of Budapest as a potential collaboratively developed selling proposition for urban tourism. Consequently, a co-created selling proposition (CCSP) is recommended, involving businesses, civil organizations and tourism authorities to showcase the local cultural heritage of thermal baths. The study concludes that further research is needed on the relationships between tourism, wellbeing, and the services of the cultural ecosystem.
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