Tourism information gathering and experience sharing in the age of social media
DOI:
https://doi.org/10.14267/TURBULL.2022v22n2.5Keywords:
experience sharing, information gathering, social media, online tourism agenciesAbstract
In this paper, the frequently cited literature is presented to highlight how the increasing use of social media and, in recent years, online tourism intermediaries and price comparison search engines, connect the pre-travel and travel decision phases with the post-travel phase of the tourism consumption process. From the marketing perspective several models can be found in the literature for analyzing consumer behavior and social media use. One of the aims of this literature review is to highlight the potential for adapting these models for tourism marketing. It can also provide a starting point for researchers of the tourism process, tourism businesses and DMOs in the better understanding of experience sharing and user-generated content.
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Internetes források
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