Utazási szándékot befolyásoló tényezők konfliktusövezetekben található desztinációkban – Törökország példája

Szerzők

  • Irma Agárdi Budapesti Corvinus Egyetem
  • Elimdar Bayramov Budapesti Corvinus Egyetem

DOI:

https://doi.org/10.14267/TURBULL.2022v22n2.1

Kulcsszavak:

konfliktusövezet, észlelt kockázat, desztinációs imázs, tervezett magatartás elmélete, utazási szándék

Absztrakt

A cikk célja, hogy Törökország példáján keresztül vizsgálja meg, milyen tényezők hatnak az utazási szándékra a konfliktusövezetekben található desztinációkban. Online kérdőíves megkérdezést végeztünk törökországi utazást tervezők körében. Az 1420 főből álló mintát strukturális egyenletek módszerével elemeztük. A kutatás kimutatta, hogy az észlelt kockázat negatív hatással van az utazás iránti attitűdre, míg az utazás fölött észlelt kontroll és a desztinációs imázs növeli az utazási szándékot. A szubjektív normák mind az utazás iránti attitűdöt, mind az utazás fölött észlelt kontrollt pozitív irányban befolyásolják. A kutatási eredmények egyrészt hozzájárulnak az utazási magatartás megértéséhez a konfliktusövezezetekben található desztinációk esetében, másrészt segítik a piaci szereplőket, hogy megakadályozzák a turizmus visszaesését.

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2022-07-04

Hogyan kell idézni

Agárdi, I., & Bayramov, E. (2022). Utazási szándékot befolyásoló tényezők konfliktusövezetekben található desztinációkban – Törökország példája. Turizmus Bulletin, 22(2), 4–13. https://doi.org/10.14267/TURBULL.2022v22n2.1

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