A szuvenírek szerepe a vallási turizmusban

Mihály Tömöri

doi:10.14267/TURBULL.2026v26n3.2

Authors

Mihály Tömöri University of Nyíregyháza https://orcid.org/0000-0001-8691-3086

DOI:

https://doi.org/10.14267/TURBULL.2026v26n3.2

Keywords:

religious tourism, souvenir, consumer behaviour, sacred objects, pilgrimage

Abstract

This study examines souvenir purchasing habits and motivations of participants in religious tourism based on the results of a questionnaire survey. The research aimed to explore the frequency of visitors’ souvenir purchases, their spending, the shopping locations, the most popular products and the factors determining product selection. The findings indicate that souvenir consumption is an integral component of religious tourism, primarily motivated by the acquisition of items that help recall the experience of the trip or pilgrimage. In addition, gift-giving, as well as the expression and experience of religious identity, also plays an important role. The most popular products suggest that both sacred (e.g. rosaries) and profane (e.g. refrigerator magnets) motifs are present in consumer demand. The results of the study may assist the management of pilgrimage sites in developing product development strategies tailored to visitors’ needs.

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