Munkavállalói élmény tervezése: új megközelítés a turizmusban a tehetségek bevonzására a Covid19 árnyékában

Szerzők

  • Viola Horváth Budapesti Corvinus Egyetem
    Hungary
  • Zsófia Kenesei Budapesti Corvinus Egyetem
    Hungary

DOI:

https://doi.org/10.14267/TURBULL.2022v22n1.5

Kulcsszavak:

munkavállalói élmény, munkavállalói utazás, Covid19, turizmus

Absztrakt

A cikk célja annak szemléltetése, hogy a turizmusspecifikus HR kihívásait figyelembe véve a customer journey mapping módszertana hogyan alkalmazható a munkavállalói élmény tervezésének stratégiai részeként. A cikkben az alapkoncepció ismertetése után egy konkrét példán keresztül szemléltetjük az employee experience journey map elkészítésének lépéseit egy budapesti 5 csillagos szállodára vonatkozóan. A konkrét lépések bemutatásán túl rávilágítunk arra is, hogy a journey mapping hogyan járulhat hozzá a HR-folyamatok javításához a találkozási, illetve a kritikus pontok azonosításával, majd az ezekre adott megoldási javaslatokkal. Mivel a turisztikai szektor rendkívül összetett munkaerő-piaci sajátosságokkal rendelkezik, ezért elengedhetetlen a perszónákra épülő HR-stratégia kidolgozása, míg a marketing és a HR-részlegek esetében a munkavállalói élmény tervezését közös projektként kell kezelniük.

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Megjelent

2022-04-19

Hogyan kell idézni

Horváth, V., & Kenesei, Z. (2022). Munkavállalói élmény tervezése: új megközelítés a turizmusban a tehetségek bevonzására a Covid19 árnyékában. Turizmus Bulletin, 22(1), 47–57. https://doi.org/10.14267/TURBULL.2022v22n1.5

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