Munkavállalói élmény tervezése: új megközelítés a turizmusban a tehetségek bevonzására a Covid19 árnyékában
DOI:
https://doi.org/10.14267/TURBULL.2022v22n1.5Kulcsszavak:
munkavállalói élmény, munkavállalói utazás, Covid19, turizmusAbsztrakt
A cikk célja annak szemléltetése, hogy a turizmusspecifikus HR kihívásait figyelembe véve a customer journey mapping módszertana hogyan alkalmazható a munkavállalói élmény tervezésének stratégiai részeként. A cikkben az alapkoncepció ismertetése után egy konkrét példán keresztül szemléltetjük az employee experience journey map elkészítésének lépéseit egy budapesti 5 csillagos szállodára vonatkozóan. A konkrét lépések bemutatásán túl rávilágítunk arra is, hogy a journey mapping hogyan járulhat hozzá a HR-folyamatok javításához a találkozási, illetve a kritikus pontok azonosításával, majd az ezekre adott megoldási javaslatokkal. Mivel a turisztikai szektor rendkívül összetett munkaerő-piaci sajátosságokkal rendelkezik, ezért elengedhetetlen a perszónákra épülő HR-stratégia kidolgozása, míg a marketing és a HR-részlegek esetében a munkavállalói élmény tervezését közös projektként kell kezelniük.
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