Önvezető járművek a turizmusban – technológiaelfogadás a turisták szemszögéből
DOI:
https://doi.org/10.14267/TURBULL.2022v22n4.1Kulcsszavak:
automatizáció, önvezető járművek, technológiaelfogadás, szisztematikus szakirodalmi áttekintés, kovarianciaalapú strukturális egyenlőségek modellezése (CB-SEM)Absztrakt
Az önvezető járművek radikálisan átalakíthatják a közlekedés és a turizmus rendszerét a közelj övőben. A technológia terjedésével a fogyasztói elvárások változhatnak, melyek a turisztikai célú utazások esetében is megváltozott döntési helyzeteket idézhetnek elő. Az alábbi tanulmányban a technológiaelfogadási modellek egyfajta kiterjesztése kerül bemutatásra, mely az önvezető járművek turisztikai célú hasznosíthatóságára világít rá. A kutatás keretében online adatfelvételre került sor (n=646), a modell létrehozásához a kovarianciaalapú strukturális egyenlőségek modellezése (CB-SEM) elemzési módszert alkalmaztuk. Az elemzés alapján egy olyan modell megalkotására került sor, mely a korábbi kutatásokkal ellentétben a turizmus szemszögéből vizsgálja az önvezető járművekkel kapcsolatos fogyasztói attitűdöt. Az új modell igazolja, hogy a járművek turisztikai célú alkalmazhatósága és a szokatlan utazási környezet pozitív, míg a hagyományos járműhasználathoz való ragaszkodás negatív hatást gyakorol az önvezető járművek használati szándékára.
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