@article{Banász_Fekete-Berzsenyi_2021, title={Települési tényezők fontosság-elégedettség elemzése a Balaton térségben}, volume={52}, url={https://journals.lib.uni-corvinus.hu/index.php/vezetestudomany/article/view/602}, DOI={10.14267/VEZTUD.2021.04.03}, abstractNote={<p>This paper investigated the opinion of local residents about 27 municipal factors, with a geographical focus on the Balaton highlighted tourism development region. Data from a primary survey were used for the analyses, based on a questionnaire conducted in 2018–2019, which yielded a total evaluable sample of 1,201 people. The importance-satisfaction analysis (ISA) method was employed to evaluate the settlement factors of the Balaton region, while the methodological dilemmas of the matrix techniques were also examined. This research sought to determine what kind of settlement developments the people of Balaton want the most. To answer this, the perceived importance of each settlement factor and the satisfaction each settlement factor elicited were considered in the analysis. The methodology applied in this study can provide a useful framework for both practical and scientific experts, and the results of the analyses can provide guidance to decision makers in identifying key areas for intervention.</p>}, number={4}, journal={Vezetéstudomány / Budapest Management Review}, author={Banász, Zsuzsanna and Fekete-Berzsenyi, Hajnalka}, year={2021}, month={Apr.}, pages={20–31} }