@article{Szalkai_Dóra_2020, title={Szervezetközi kapcsolatok vizsgálata az egészségügyi prevencióban}, volume={51}, url={https://journals.lib.uni-corvinus.hu/index.php/vezetestudomany/article/view/379}, DOI={10.14267/VEZTUD.2020.KSZ.10}, abstractNote={<p>The aim of the study is to identify the actors involved in health care prevention in Hungary and to examine organizational relationships through a case study. The theoretical background has been based on the Industrial Marketing and Purchasing (IMP) Group approach on business relationships, whose connectedness is more pronounced today than ever before. According to the approach, business relationships are characterized by the bond of actors, activities and resources. Health prevention is a typical area where the collaboration of private and public sector is essential. The study presents the actors and analyzes the relationships between them along an organized health care prevention program (Hungary’s comprehensive health screening program 2010-2020). The results of the research show the important role of the combination of resources in the success of the program. Based on the authors’ results, the information was highlighted as one of the most important resource and motivating factors for the actors. The study highlights the key role of the program manager (as an actor) in establishing and maintaining relationships.</p>}, number={KSZ}, journal={Vezetéstudomány / Budapest Management Review}, author={Szalkai, Zsuzsanna and Dóra, Tímea Beatrice}, year={2020}, month={Dec.}, pages={114–124} }