Magyar „nemzetközi új vállalatok” – piacválasztás és a hálózatok szerepe a korai nemzetköziesedésben
Kulcsszavak:
international new ventures, HungaryAbsztrakt
i.A magyar gazdaságban is egyre több az alapítása után gyorsan nemzetköziesedő vállalat. Cikkünk a „nemzetközi új vállalatok” elméletére támaszkodva vizsgálja vállalati interjúk alapján két kiválasztott iparágban a cégek nemzetköziesedésének jellemzőit. Egyrészt a külföldi piac kiválasztásának kritériumait elemezzük, másrészt a hálózatok szerepét vizsgáljuk a nemzetköziesedés folyamatában. Eredményeink szerint a vizsgált vállalatok általában a legnagyobb fejlett piacokat veszik célba – igen sikeresen. A hálózatok szerepe meghatározó minden vizsgált esetben. Az alapító vagy tulajdonos személyes kapcsolatai minden vállalatnál fontos szerepet játszottak, különösen az első külföldi vevők „megnyerésében”. Ugyanakkor megkérdőjeleztük a személyes hálózaton alapuló üzleti modell skálázhatóságát. Kutatásunk eredményei a vállalati menedzsment szempontjából a gyakorlatban is felhasználhatóak, mivel megmutatjuk, hogy a nemzetközi hálózatokban való részvétel intenzívebbé tétele fontos a vállalatnövekedés és nemzetköziesedés szempontjából.
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